Head of Marketing

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3 days ago

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Celestia Labs

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Crypto • Web 3

Celestia Labs is a pioneering company in the blockchain industry, focused on creating a modular data availability network. This revolutionary network simplifies the process of launching secure, customizable blockchains. Users can deploy their own chains with ease, utilizing leading Ethereum rollup frameworks or transforming virtual machines into sovereign chains. Celestia's architecture leverages data availability sampling (DAS) to enhance throughput while maintaining verifiability. The company also fosters a vibrant community around its technology, encouraging participation through running nodes and engaging in governance.

- employees

Founded 2021

₿ Crypto

🌐 Web 3

📋 Description

• Develop and execute Celestia's global marketing strategy across brand, product, and growth. • Own both strategy and execution - from crafting creative campaigns to writing blog posts, social content, and website copy yourself. • Drive ecosystem awareness and developer adoption through targeted campaigns, content, and community engagement. • Build institutional credibility through thought leadership, strategic positioning, and tailored messaging for enterprise and financial services audiences. • Own product marketing - translating Celestia's technical value proposition into clear, compelling narratives for different stakeholder groups. • Lead growth marketing initiatives including performance marketing, partnerships, events strategy, and digital channels to expand reach and engagement. • Write high-quality content across formats: blog posts, tweets, email campaigns, landing pages, and more. Strong writing skills are essential. • Coordinate with external partners (e.g., design agencies) to execute website updates, creative assets, and campaign materials while maintaining creative direction and quality control. • Develop and manage conference and events strategy to maximize Celestia's visibility and engagement with key audiences. • Collaborate closely with BD, engineering, and ecosystem teams to align marketing efforts with business priorities and technical roadmap. • Track marketing performance, optimize campaigns, and report on key metrics tied to ecosystem growth and business objectives.

🎯 Requirements

• 5+ years of marketing experience with a strong track record of both strategic thinking and hands-on execution. • Exceptional marketing taste and creativity - you know what great marketing looks like and can develop innovative strategies and campaigns. • Outstanding written communication skills - you can write compelling, clear content for diverse audiences (blog posts, social media, product messaging, etc.). • Demonstrated success building and executing marketing strategies that drive measurable growth (awareness, adoption, engagement). • Strong storytelling and positioning skills - you can take complex technical concepts and make them accessible and compelling. • Experience across multiple marketing disciplines: brand, product marketing, growth/performance marketing, content, and events. • Hands-on executor who thrives in a lean environment - you're comfortable working independently and doing both the thinking and the doing. • Comfortable working in a fast-paced, dynamic startup environment with limited resources and high ambiguity. • Self-starter who can build from the ground up - strategy, execution, creative direction, and processes. • Crypto/web3 experience is a plus but not required - we value great marketing talent regardless of industry background. • You're energized by the opportunity to rebuild and define what great marketing looks like at Celestia.

🏖️ Benefits

• Flexible and remote work environment with multiple onsites each year • Competitive salary and meaningful long-term compensation package • Stipends for home office, coworking space, professional and personal growth • 4 weeks annual vacation • Being part of a collaborative, supportive team with opportunities for mentorship and professional growth • 401k and healthcare coverage for US team members