VP of Marketing

October 7

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $287.5k - $325k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Chainalysis Inc.

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API • Fintech • Cybersecurity

Chainalysis is the leading blockchain data platform that provides blockchain intelligence solutions for various sectors, including law enforcement, regulators, financial institutions, and centralized exchanges. The company helps organizations tackle crypto challenges, ensure compliance with regulations, and mitigate risks associated with cryptocurrency transactions through its innovative solutions and insights. With an R&D hub known as Chainalysis Labs, the company is dedicated to advancing blockchain intelligence and supporting a safer digital economy.

501 - 1000 employees

🔌 API

💳 Fintech

🔒 Cybersecurity

💰 $170M Series F on 2022-05

📋 Description

• Build & Scale Demand Generation for Revenue Growth • Design and lead an AI-driven demand generation engine, leveraging predictive analytics, automation, and hyper-personalized outreach at scale. • Develop a multi-channel strategy that includes intent-based marketing, outbound AI-driven prospecting, and dynamic campaign orchestration. • Redefine marketing funnel efficiency, ensuring a seamless transition from MQL to SQL to closed-won revenue, optimizing conversion rates at every stage. • Experiment with emerging pipeline strategies, including community-led growth, influencer-driven campaigns, and direct engagement with high-value accounts. • Transform Field & Digital Marketing into a Revenue Machine • Lead field marketing execution, ensuring regional sales teams are equipped with tailored, high-impact marketing programs. • Optimize events for direct pipeline impact, shifting from traditional brand awareness to high-conversion field activations. • Oversee performance marketing, paid media, and account-based marketing (ABM) to ensure targeted, high-quality customer acquisition at scale. • Leverage AI and automation for digital marketing, ensuring data-driven, dynamic content delivery that matches customer intent. • Drive Marketing-Sales Alignment & Accountability • Establish a unified demand generation framework, ensuring seamless collaboration with Sales, and RevOps. • Implement a real-time revenue attribution model, providing clear visibility into marketing’s contribution to pipeline and closed deals. • Ensure every marketing dollar is accountable, with transparent ROI tracking across all owned, paid, and earned media channels. • Drive a data-first marketing culture, using advanced analytics to optimize performance and continuously improve revenue impact

🎯 Requirements

• 15+ years of experience in marketing supporting at a mid-to-large scale, high growth organization, including solution-selling environments with B2B SaaS products • Sound business judgment, a proven ability to influence others, strong analytical skills, and a proven track record of taking ownership, leading data-driven analyses, and influencing results • Experience overseeing demand generation function, as well as experience working in support of an Enterprise solutions salesforce • Experience leading a field marketing function, inclusive of customer marketing • Excellent leadership and team management skills • Strong communication and interpersonal skills • Ability to work effectively in a fast-paced and dynamic environment • Strategic thinker with the ability to translate strategy into actionable plans • Located on the East Coast

🏖️ Benefits

• Offers Equity • Offers Bonus