SEO Consultant

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🕒 April 3

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Chartis

WebsiteLinkedInAll Job Openings

501 - 1000 employees

⚕️ Healthcare Insurance

💰 Private Equity Round on 2012-12

Healthcare Insurance • Consulting • Health Insurance

Chartis is a healthcare management consulting firm focused on transforming the US healthcare system. The company offers a wide range of services including strategic transformation, financial transformation, digital and technology transformation, and clinical transformation. Chartis specializes in helping providers, payers, and investors navigate the complexities of healthcare, with a strong emphasis on health equity, strategic communications, and mergers and integration. They are recognized as the Best Overall Management Consulting Firm by KLAS and work with a diverse clientele including academic medical centers and health systems across the United States. Their mission is to improve the delivery of healthcare by providing innovative solutions tailored to the unique challenges faced by their clients.

📋 Description

• Understand clients’ organic growth and marketing objectives to support SEO strategy execution led by SEO Lead/Manager • Conduct keyword research and thematic segmentation based on intent, themes and other actionable insights using first- and third-party data sources • Analyze search landscape to evaluate intent, competitors, and successful tactics for visibility across Google (Gemini), OpenAI, Anthropic, Perplexity, etc. • Collaborate with team members on strategy development and execution planning - including cross-disciplinary teams • Map search behaviors to landing pages; audit client website for visibility against target keyword segments and determine which content should be optimized and where content needs to be created to address search needs • Perform technical performance assessments to identify optimization opportunities - such as, Page Experience, Accessibility, Rendering and how UX is presented to target audiences • Provide page-level recommendations and support development of briefs for content optimization and creation • Collaborate with client or agency copywriters to provide search insights, optimization requirements and growth opportunities • Audit client sites for technical issues impeding search visibility and provide recommended improvements to remedy issues • Review paid search campaign and keyword performance as an input to SEO analysis and insight creation; work with paid search team for integrated search approach • Audit brands external digital footprint to improve overall brand presentation • Update reports and dashboards for SEO performance in primarily in Google Looker Data Studio and Excel using data from Google Analytics, Adobe Analytics, Google Search Console and third-party tools (i.e. Semrush, AWR, Lumar, Sitebulb) • Stay informed on new and emerging opportunities in search, best practices, and industry updates • Support development of insights and actions based on qualitative and quantitative data analysis

🎯 Requirements

• Proven SEO experience, 2-4 years • Strong understanding of technical and content elements that impact organic search performance rankings • Proficient in identifying issues and areas of improvement with SEO performance • Experience with website analytics tools (e.g, Google Analytics, Adobe Analytics etc.) • Working knowledge of HTML, CSS, JavaScript, and LLM prompt development and constraints as it relates to SEO • Knowledge of organic search ranking factors and search engine algorithms, with a desire to stay up-to-date on the latest in the Digital Marketing and SEO industry • Previous experience working across multiple brands or enterprise websites highly desired • Enjoy working in a fast-paced, collaborative environment; exceptional organizational skills, multi-tasking capabilities, and attention to detail • Excellent communication skills (verbal and written)

🏖️ Benefits

• Competitive benefits plans • Retirement savings plans (401K) and vacation programs • An environment that encourages networking and collaboration across clients and other functions of the businesses • Active engagement with expert internal team members to improve skill sets and career development