Team Lead Product Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 12%

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Checkmk

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🏢 Enterprise

🔒 Cybersecurity

SaaS • Enterprise • Cybersecurity

Checkmk is a comprehensive IT monitoring platform that offers both SaaS and self-hosted solutions for monitoring cloud and hybrid infrastructures. It is designed for scalability, supporting a wide range of environments from mid-sized infrastructures to enterprise-level deployments. Checkmk provides over 2,000 vendor-maintained plug-ins for automated data acquisition across servers, networks, and applications, ensuring visibility and performance optimization of IT systems. The platform offers features like auto-discovery, auto-configuration, and detailed analytics with built-in dashboards for effective IT operations management. Checkmk also emphasizes security with features like granular access control and two-factor authentication. It supports integrations with third-party tools like ServiceNow and Jira for streamlined workflows. Ideal for ITOps and DevOps teams, Checkmk helps in maintaining peak IT infrastructure performance through efficient monitoring and alert systems.

📋 Description

• Lead and coach the Product Marketing team • Set quarterly priorities, run planning and review rhythms, provide feedback and create development plans • Own Product Marketing's contribution to revenue, including competitive win rates, add-on attach and revenue, and launch adoption • Set launch revenue targets and business cases and track post-launch results • Review commercial results with leadership and prioritize future investments • Own pricing, packaging and commercial models for capabilities, editions and add-ons jointly with Product • Build business cases from customer research, deal data and Sales input; measure price realization and revenue after rollout • Design packages and offers for installed-base expansion and upgrades from free and open-source editions • Adapt pricing and packaging for new markets and channel partners • Plan and run pricing-change rollouts and internal/customer communications • Own positioning and messaging for the Checkmk portfolio and major product areas • Define and maintain ICPs and market segments • Build competitive positioning against monitoring and observability vendors and support Sales in competitive deals • Prepare and lead product briefings with Gartner, Forrester and other industry analysts • Run tiered launches from planning through adoption and revenue tracking • Own internal and external product enablement, GTM and channel assets • Track adoption and feed learnings back to Product • Personally lead at least one major workstream, write core positioning documents and present them to leadership • Use AI and automation to scale research, content and enablement

🎯 Requirements

• 7+ years in product marketing for B2B software • Demonstrable commercial impact, such as revenue from launches, win-rate gains or expansion revenue • Experience owning pricing and packaging decisions from business case through rollout • Technical depth sufficient to demo a technical product and engage with IT operations, DevOps and platform engineering buyers • Monitoring, observability or infrastructure software experience is a strong plus • Experience with hybrid go-to-market: self-service, direct sales and channel • Open-source or open-core business model experience is a plus • Evidence-based decision-making using customer interviews, win/loss data, market research and usage data • Clear writing and ability to turn complex products into convincing stories • Ability to work effectively with Product and Sales leaders and reach decisions through disagreement • Daily use of AI tools for research, analysis and content • Fluent English

🏖️ Benefits

• Flexible and family-friendly working conditions in a stable environment • Opportunity to work 6 weeks within the EU to extend vacation (workation) • Wellpass access to over 9,000 sports and wellness offers • Agile team with autonomy and fast decision-making within flat hierarchies • Equality, diversity and inclusion-focused corporate culture • Education and training opportunities • Fully remote work or high flexibility between mobile work and an office in Munich • Attractive salary • Regular onsite events, including company outings, team events, Checkmk Conference and conference after parties • Opportunity to make a decisive impact and grow with tasks and responsibilities

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