Product Marketing Manager

🔥 41 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 10%

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karriere tutor GmbH

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51 - 200 employees

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

karriere tutor GmbH is an educational company that specializes in providing certified online training programs tailored for the digital workforce. With a focus on areas such as project management, finance, IT, SAP, quality management, and marketing, the company offers flexible learning options that are often state-funded, ensuring accessibility for its learners. Through modern virtual classrooms, karriere tutor GmbH aims to enhance career success with recognized qualifications and comprehensive support such as free career coaching.

📋 Description

• Bring new courses to market together with Product Management • Translate target audience and labor market analyses into positioning, value propositions, and launch packages for Marketing and Education Consulting • Develop clear, customer-centric messaging foundations for all courses and across multiple channels • Develop messaging for prospective participants as well as employment agency and job center representatives • Monitor competitors and demand, and feed market insights into product development • Build a central product data repository and single source of truth • Develop the product data repository to supply the website, course portals, Sales, and Marketing • Define processes, responsibilities, and quality standards for product content together with IT, Product Management, and Operations • Design and build AI-powered workflows for processing product data and creating, reviewing, and optimizing copy • Design scalable, consistent, and funding-compliant content workflows with clearly defined human review steps • Contribute requirements for a future content or product information system and help drive its implementation • Measure the impact of product presentation and messaging on conversion, and optimize based on data • Report to the Head of Marketing and work closely with Product Management and Operations

🎯 Requirements

• Several years of experience in Product Marketing, Product Management, or a comparable role at the intersection of Product, Marketing, and Data • Experience with conversion-focused copy optimization • Ability to structure product information, model data flows, and build scalable processes • Hands-on experience with AI tools and automation • Experience with agent-based workflows, prompt design, and no-code/low-code tools is a plus • Experience with product data, CMS or PIM systems, and data governance • Strong customer focus and the ability to translate audience needs into clear positioning and content guidelines • Analytical mindset and confidence working with funnel and conversion data • Ability to lead laterally across teams and drive initiatives independently • Excellent written and spoken German • Experience in the education or continuing education sector, particularly publicly funded training (AZAV, education vouchers), is a major plus

🏖️ Benefits

• 100% remote work from anywhere in Germany • IT equipment provided • Additional gross monthly allowance of €50 • Work remotely from another EU country for up to 6 weeks per year • 30 days of vacation • Support with career planning and professional development • Wellhub membership with digital tools and local fitness offerings • Flat hierarchies, an informal first-name culture, and regular team gatherings • Company pension scheme • Childcare allowance • Corporate Benefits with discounts and exclusive offers • Meaningful work with opportunities for professional growth

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