Product Marketing Manager

🔥 0 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 10%

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Lanes & Planes

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🤝 B2B

✈️ Travel

☁️ SaaS

💰 Series B on 2023-10

B2B • Travel • SaaS

Lanes & Planes is a comprehensive travel management platform designed to streamline the entire business travel process for companies. It offers an all-in-one solution that allows users to book, manage, and account for their travel efficiently via an intuitive app. With features such as automated expense management, compliance tracking, and 24/7 support, Lanes & Planes aims to enhance the travel experience while reducing administrative burdens and costs for businesses.

📋 Description

• Conduct customer, prospect, and win/loss interviews • Establish market and competitive intelligence as input for the Product team • Bring market and customer insights into discovery and Shape Up prioritization • Define personas and use cases with Product Managers • Help shape pricing and packaging • Own positioning and messaging for Travel and Finance products • Plan launches together with Product and Engineering, particularly for supplier integrations • Measure adoption and impact after launches • Enable Sales, Customer Success, and Marketing with messaging, demo stories, and battlecards • Keep stakeholders aligned and up to date • Use AI tools for research, analysis, and content creation • Work primarily in writing and asynchronously, with few meetings

🎯 Requirements

• Three to five or more years of experience in Product Marketing or Product Management with a go-to-market focus • Ideally, experience on the Product team of a B2B SaaS company • Experience with complex, process-intensive B2B products, ideally in fintech, travel, logistics, or SaaS involving billing and invoicing • Demonstrated end-to-end ownership, from customer discovery through positioning, messaging, and launch • Data-driven decision-making with demonstrable results • Lean, hypothesis-driven approach to work • Active use of AI tools in day-to-day work • Persuasive writing skills, entrepreneurial drive, and a high degree of autonomy • Fluent in German and English • Ideally, experience with pricing and packaging, supplier and partner integrations, or marketplace logic • Expertise in invoicing, payments, or expense management, as well as experience launching products in a regulated or finance-related environment, is a strong advantage

🏖️ Benefits

• Hybrid working models or 100% remote work available • Up to 60 days of mobile work per year from another EU country • Ergonomic home office equipment for 100% remote employees after the probationary period • New IT equipment, including a MacBook, keyboard, and mouse • 28 days of annual leave, automatically increasing to a maximum of 30 days • 10% discount on private travel through the L&P platform • DRV card with discounted leisure activities after the probationary period • €30 monthly contribution toward one benefit of your choice: Deutschlandticket, Wellpass, JobRad, capital-forming benefits, or company pension plan, each available after the probationary period • Open feedback culture with two established feedback conversations per year • Individual professional development opportunities • Annual company-wide workation • Modern office at Hirschgarten with views of the Alps and Munich’s skyline

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