Senior Performance Marketing Manager

Job not on LinkedIn

🔥 14 hours ago

🌏 Anywhere in the World

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Chess.com

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2007

🎮 Gaming

📚 Education

📱 Media

💰 Private Equity Round on 2022-01

Gaming • Education • Media

Chess. com is the leading online platform for playing and learning chess, offering a wide range of features such as live gameplay with other players, customizable training bots, chess puzzles, and comprehensive lessons. The platform is highly regarded for enhancing players' pattern recognition and overall chess skills. Chess. com also provides coverage of major chess events like the FIDE World Championship. With a focus on creating a supportive and engaging community for chess players of all levels, Chess. com is a go-to resource for anyone interested in improving their chess game or enjoying competitive play.

📋 Description

• Own and scale the performance marketing engine across App Store Ads, Android Ads, Meta, YouTube, and other channels • Build incrementality testing, saturation modeling, and 7-day ROAS and LTV frameworks • Scale creative production through content, partnerships, UGC agencies, and creator strategies • Build testing infrastructure to identify winning creative and channels quickly • Optimize through DSPs and AdTech partners, including LiftOff, AdFuel, and Eyeo • Manage and grow relationships with advertising partners • Translate channel performance into LTV- and ROI-backed budget plans with leadership • Operate transparently through async Slack communication, sharing results and reasoning • Own budgets, vendor contracts, and ad account setup across Meta, Google, App Store, and DSP platforms • Maintain clean and trustworthy attribution and tracking using AppsFlyer and related tools • Collaborate with social media and growth teams • Adjust spend based on tournaments, viral moments, product launches, seasonal patterns, and other demand cycles

🎯 Requirements

• Love of chess and desire to help others discover the joy of chess • Extensive experience running paid acquisition for a consumer app or subscription business • 5+ years in performance marketing or paid user acquisition • Track record of taking a channel from test to scale • Judgment to hold, cut, or reallocate spend as efficiency changes • Experience with incrementality testing, saturation analysis, and LTV/ROAS modeling • Hands-on expertise across Meta, Google/App Store Ads, YouTube, and DSP/AdTech platforms • Fluency with mobile attribution tools such as AppsFlyer • Familiarity with content and social media trends • High-velocity written communication skills • Preferred: background in gaming, subscription, or high-engagement consumer apps • Preferred: experience scaling creative production through UGC agencies, creator marketplaces, or an in-house creator network • Preferred: experience syncing paid spend with organic demand cycles • Preferred: experience discussing budget and ROI cases with executive leadership or a board • Ability to work with significant overlap with United States Eastern and Pacific time zones

🏖️ Benefits

• Fully remote work from anywhere • Async Slack communication across time zones • Mission-driven, flat, life-celebrating, no-corporate culture