Circana
5001 - 10000 employees
At Circana, we measure and accelerate demand. It’s that simple. We partner with brands to address their toughest business challenges through a combination of our big data, AI data-visualization platform, and deep expertise across more than 25 industries. Our clients count on us to guide them on their next steps, and the steps after that, so they can innovate, meet consumer demand, and grow.
Vice President, Demand Generation
Job not on LinkedIn
🕒 March 26
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Circana
5001 - 10000 employees
At Circana, we measure and accelerate demand. It’s that simple. We partner with brands to address their toughest business challenges through a combination of our big data, AI data-visualization platform, and deep expertise across more than 25 industries. Our clients count on us to guide them on their next steps, and the steps after that, so they can innovate, meet consumer demand, and grow.
📋 Description
• Build and scale a world class demand engine that drives predictable leads, pipeline and revenue growth • Own the end-to-end demand strategy across paid, earned, and owned media • Partner closely with marketing operations • Develop and execute a comprehensive omnichannel demand gen programs to support specific products • Optimize lead flow across the full funnel • Manage and scale digital campaign execution across paid search, paid social, display, organic, content syndication, and retargeting • Own budget allocation and performance tracking across all channels • Design and optimize customer growth marketing programs
🎯 Requirements
• 15+ years of experience in demand generation roles across paid, earned and/or owned media • 5+ years managing demand gen team of experts • Proven track record of leveraging demand gen programs to drive growth and building scalable programs • Deep expertise in paid media, inbound marketing, marketing automation, and ABM • Strong analytical skills and experience with attribution and marketing analytics • Experience managing multi-million-dollar marketing budgets • Exceptional cross-functional leadership and communication skills.
🏖️ Benefits
• paid time off • medical/dental/vision insurance • 401(k)
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