Director, Demand Generation

🕒 March 6

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Procurement Partners

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

☁️ SaaS

🏢 Enterprise

💰 Private Equity Round on 2020-12

Healthcare Insurance • SaaS • Enterprise

Procurement Partners is a company that specializes in streamlining healthcare procurement and supply chain management. They provide advanced procure-to-pay management software designed for post-acute, non-acute, and continuum-of-care healthcare providers. Their solutions focus on optimizing procurement, inventory management, and accounts payable processes, reducing costs, enhancing transparency between staff, and ensuring better contract compliance. By integrating with various financial and patient management systems, Procurement Partners aims to support healthcare providers in delivering better patient care while minimizing administrative burdens.

📋 Description

• Define and own the annual demand generation strategy • Own the demand generation budget • Serve as the primary marketing stakeholder for pipeline reporting • Partner with Sales leadership to set pipeline coverage goals • Lead end-to-end demand generation planning and execution • Design and run integrated, multi-touch campaigns • Build and own an Account-Based Marketing (ABM) program • Manage campaign measurement and optimization • Extend demand generation scope beyond new logo acquisition • Collaborate with Product Marketing on customer communication strategy • Serve as the strategic owner of HubSpot • Build toward a demand generation team as the function scales

🎯 Requirements

• 8+ years of B2B SaaS demand generation experience • 2+ years in a senior or lead demand generation role • Proven ability to build and execute ABM programs • Strong HubSpot expertise as a power user or administrator • Experience owning or co-owning a demand generation budget • Deep analytical capability • Experience managing paid channels (paid search, paid social) • Track record of building strong cross-functional partnerships • Clear, executive-ready communicator

🏖️ Benefits

• Direct impact on company trajectory • A seat at the revenue table • Room to build • A mission that matters