Director, Growth Marketing

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $130k - $207k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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Circle Medical

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

👥 B2C

☁️ SaaS

🧘 Wellness

💰 Equity Crowdfunding - Circle Medical on 2019-03

B2C • SaaS • Wellness

Circle Medical is a telemedicine company that provides primary care and specialty services through a secure app and a network of board-certified providers. They offer virtual and in-person visits for ADHD, mental health, gender-affirming care, hormone therapy, sleep care, weight loss, and general primary care, accept many PPO insurance plans, and provide transparent pricing and same/next-day availability. The platform integrates scheduling, medical records, prescriptions, and insurance verification to deliver consumer-focused, convenient healthcare.

📋 Description

• Lead and manage the team responsible for Circle Medical's consumer marketing strategy across email, SMS/phone-based outreach, web, social, and paid channels. • Develop and execute a comprehensive consumer paid advertising strategy. • Partner with Analytics on building monitoring and tracking mechanisms for continuous campaign refinement to maximize ROI. • Ensure a seamless, consistent, and cohesive patient experience. • Maintain brand voice that is warm, clear, and trustworthy. • Collaborate on the quarterly experimentation roadmap and deployment of various experiments. • Analyze performance metrics and derive actionable insights from data.

🎯 Requirements

• Familiarity with insurance-based healthcare models, RCM, or payer marketing • Experience with measurement-based care, outcomes marketing, or clinical quality reporting • Comfort with HIPAA-compliant marketing practices and healthcare advertising restrictions • Familiar with insurance plans and RCM

🏖️ Benefits

• Flexible vacation, sick leave, and 12 statutory holidays. • Medical, Dental, Vision, Disability, and Life insurance. • Mental health programs and an Employee Assistance Program (EAP). • RRSP/401(k) program with company match. • Annual reimbursement for eligible training and professional programs.