Regional Marketing Director

🕒 May 22

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Circle

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💳 Fintech

₿ Crypto

🌐 Web 3

Fintech • Crypto • Web 3

Circle is a financial technology company that focuses on utilizing blockchain technology to enable seamless, faster and secure transactions. Their main product, USDC, is a stablecoin designed to provide stability by being fully reserved and redeemable 1:1 for US dollars, and is widely used in global transactions to facilitate cross-border payments, crypto capital markets, and global dollar access. Circle offers an open developer platform that allows businesses to integrate blockchain functionalities such as programmable wallets and smart contracts into their applications. The company is committed to transparency and publishes regular reports on their reserve holdings.

📋 Description

• Acting as the primary marketing partner to the Managing Director • Driving the planning and coordination of regional go-to-market initiatives • Developing and localizing GTM strategies and messaging • Partnering closely with Business Development, Sales, and Revenue leaders • Coordinating cross-functionally with global teams • Supporting field marketing team with regional priorities • Supporting partner and ecosystem marketing initiatives • Supporting regional event strategy and execution • Owning regional marketing planning, calendars, and prioritization • Ensuring regional marketing programs comply with local regulatory and brand requirements • Tracking, analyzing, and reporting on marketing performance • Managing regional marketing budgets, forecasts, and spend.

🎯 Requirements

• 12+ years of experience in marketing • Proven experience supporting senior regional leaders or general managers • Strong understanding of MEA market dynamics • Experience developing and localizing GTM strategies • Demonstrated ability to collaborate effectively with Sales, Business Development, and cross-functional stakeholders • Experience working in highly cross-functional, global organizations • Strong program and stakeholder management skills • Data-driven mindset with experience defining KPIs • Experience managing marketing budgets, forecasts, and spend • Excellent written and verbal communication skills • Familiarity with generative AI models (ChatGPT, Gemini, etc.)

🏖️ Benefits

• Flexible work environment • Encouragement of new ideas