Field Marketing Specialist

🕒 May 2

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Circle Cardiovascular Imaging

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

☁️ SaaS

Healthcare Insurance • Artificial Intelligence • SaaS

Circle Cardiovascular Imaging is a market-leading expert in cardiovascular imaging, providing clinically proven solutions for cardiovascular and neurovascular imaging. Since 2007, the company has been at the forefront of the medical imaging industry, working closely with physicians and technicians to innovate and deliver exceptional patient care. Its cvi42 platform, powered by artificial intelligence, is used in over 90 countries and trusted by leading institutions like Mayo Clinic and Johns Hopkins. The platform enhances diagnostic accuracy and integrates seamlessly into clinical workflows, supporting improved outcomes and efficiency. Circle Cardiovascular Imaging partners with major healthcare companies like GE Healthcare and Siemens Healthineers to provide advanced deployment options worldwide, focusing on accessibility, interoperability, and efficiency in medical imaging technology.

📋 Description

• Execute local marketing campaigns tailored to specific regional markets and customer segments. • Strategically plan and staff regional events, trade shows, and conferences to maximize brand visibility and lead capture. • Manage event follow-ups, ensure timely routing of leads with the sales team. • Collaborate closely with sales leadership to understand their needs and develop marketing programs that effectively support lead generation and conversion goals. • Upstream marketing. • Manage regional marketing budgets, ensuring efficient allocation of resources and rigorous tracking of return on investment (ROI). • Provide regular and comprehensive reporting on field marketing activities and results, highlighting key successes, areas for improvement, and the impact on sales qualified leads. • Work in conjunction with the Marketing Content Development team to ensure the creation of impactful and targeted content specifically designed for demand and lead generation programs as well as account-based marketing. • Align regional sales and marketing priorities to ensure a cohesive and effective go-to-market strategy with a direct impact on sales booking objectives.

🎯 Requirements

• Bachelor's degree in Marketing, Biotech or equivalent • 3-5 years of work experience in a customer-facing role, ideally within marketing • Experience in the healthcare industry is a significant plus • Proven ability to execute marketing campaigns and manage events • Strong collaboration skills and experience working with sales teams • Excellent organizational and project management abilities • Demonstrated experience managing budgets and tracking ROI • Strong written and verbal communication skills • Ability to work independently and as part of a team • Ability to travel approximately 15% of the time

🏖️ Benefits

• Competitive compensation and vacation • Employee Wellness Program • Professional development and tuition reimbursement program • Gratifying internal recognition/kudos programs • Annual salary review – based on company and individual performance • Fun, inclusive, ego-free environment where diversity and individual thoughts are encouraged and valued