Marketing Commercialisation Manager

🕒 April 22

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Logo of Convera

Convera

1001 - 5000 employees

Founded 2000

💸 Finance

💳 Fintech

🤝 B2B

Finance • Fintech • B2B

Convera is a company that provides global payment solutions and risk management services to businesses and individuals. With a presence in over 200 countries and territories, Convera offers services like international vendor payments, currency conversion, and cash management. They cater to a diverse range of sectors including education, financial institutions, and healthcare. Convera is particularly focused on aiding global commerce through streamlined cross-border transactions and helping clients manage currency risks with strategies like forward contracts and options.

📋 Description

• Own and drive GTM commercialization • Act as the central orchestrator for product and feature launches, managing timelines, dependencies, and cross-functional alignment • Develop and maintain scalable GTM frameworks, including launch checklists, readiness scorecards, and phased rollout plans • Define target segments, adoption goals, and success metrics for each launch • Manage budgets, timelines, and resources to ensure efficient and effective delivery • Coordinate launch deliverables across Product Marketing, Content, Brand, Sales Enablement, and Sales teams • Lead GTM readiness meetings, proactively identify risks, and manage go/no-go decisions • Partner with Sales and Enablement to ensure teams are equipped with the right messaging, tools, and materials • Collaborate with Product and Sales to identify pilot customers and run early adopter programs • Gather and synthesize customer feedback to refine positioning and improve launch readiness • Monitor adoption trends and support field teams in prioritizing rollout efforts • Define and track success metrics (adoption, activation, usage, early revenue signals) • Partner with Data and Analytics teams to monitor performance, identify friction points, and recommend improvements • Build dashboards and provide regular updates to leadership on commercialization performance • Capture learnings and lead post-launch retrospectives to refine workflows • Build repeatable, scalable GTM processes across the product portfolio • Drive accountability and alignment across Product, Sales, Marketing, and Operations.

🎯 Requirements

• Bachelor’s degree or equivalent experience • 5+ years of experience in GTM operations, program/project management, commercialization, product operations, or marketing • Proven track record of launching and scaling products, features, or propositions • Strong project management skills, with experience leading complex, cross-functional initiatives • Excellent communication and stakeholder management skills across diverse teams (Product, Sales, CS, UX, Legal, Ops) • Analytical mindset with the ability to translate data and insights into actionable recommendations • Highly organized, proactive, and able to manage multiple concurrent projects.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development

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