Senior Manager, Marketing – EMEA Demand

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🕒 April 6

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Cengage Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Lead regional marketing execution • Own and deliver the regional marketing plan, translating global strategy into regionally relevant demand and engagement programs. • Ensure consistent execution across demand generation, lifecycle/engagement, field marketing, and product marketing motions. • Maintain focus on doing fewer things well, prioritizing programs that drive measurable pipeline and revenue impact. • Drive demand and pipeline performance (primary focus) • Lead regional demand generation strategy and execution, including campaigns, content, events, and sales enablement. • Partner closely with regional Sales leadership to align on: Target accounts and segments, Campaign priorities and timing, Pipeline goals, conversion metrics, and follow-up. • Ensure strong operations for lead flow, pipeline hygiene, and handoff with Sales and Revenue Operations. • Lead all aspects of engagement and lifecycle marketing • Ensure regional execution of onboarding, adoption, retention, renewal, and expansion programs. • Balance engagement investment against demand priorities, ensuring engagement efforts support revenue growth and customer value realization. • Use customer insights and performance data to continuously refine lifecycle approaches. • Coach, develop, and manage the team • Directly manage regional marketers, including: Regional Product Marketing Manager, Regional Demand & Engagement Marketing Manager, Regional Events & Field Marketing Manager, Shared International Marketing Coordinator. • Provide clear direction, coaching, and feedback, helping team members grow executional excellence and confidence. • Establish clarity on roles, responsibilities, and decision-making to enable speed and accountability. • Develop high standards, follow-through, and continuous improvement. • Plan, measure, and report • Lead quarterly and annual marketing planning for the region, including goals, priorities, and resourcing. • Define success metrics and ensure regular reporting on campaign performance, pipeline contribution, and engagement outcomes. • Communicate results, insights, and recommendations clearly to senior leadership and cross-functional partners. • Adjust plans based on performance, market dynamics, and sales feedback. • Ensure alignment with global teams • Partner with global Marketing and Product Marketing teams to: Align on core messaging, positioning, and campaigns, Regionalize global initiatives effectively, Share regional insights and performance data back into global planning, Maintain brand, messaging, and operational consistency while advocating for regional needs.

🎯 Requirements

• Strong background in demand marketing, with experience driving pipeline and revenue impact. • Working knowledge of engagement and lifecycle marketing, including adoption, retention, and renewal support. • Proven expertise in managing and mentoring marketing teams, ideally in a matrixed environment. • Ability to build and deliver a clear plan, prioritize effectively, and ensure follow-through. • Strong analytical skills, with experience measuring performance and using data to guide decisions. • Excellent written and verbal communication skills. • Strong cross-functional collaboration skills, particularly with Sales, Portfolio and Product teams. • Experience working in international or regional markets, including navigating cultural and market differences. • Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience. • Typically requires 8–10+ years of relevant marketing experience, including people management.

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development opportunities