Senior Vice President, Global Marketing

🕒 April 1

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Cloudinary

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

☁️ SaaS

🔌 API

🛍️ eCommerce

💰 $100M Secondary Market on 2022-02

SaaS • API • eCommerce

Cloudinary is a leading provider of a cloud-based platform that allows businesses and developers to manage, transform, and deliver rich media content including images and videos. The platform offers a range of solutions such as digital asset management (DAM), programmable media APIs, low-code workflow automation, and generative AI for media content. Cloudinary's services are designed to enhance performance, streamline workflows, and improve user experience with tools that include automated image transformations, video APIs, and AI-powered optimizations. Trusted by over 2 million developers and 10,000 enterprises, Cloudinary caters to various industries including media and entertainment, retail, and e-commerce, offering seamless integration capabilities for various technology stacks.

📋 Description

• Own Cloudinary’s global marketing function end-to-end, including demand generation, brand, communications, product marketing, events, and SDR. • Own pipeline creation, marketing-sourced revenue, and overall marketing contribution to company growth. • Define and execute a hybrid GTM strategy combining enterprise sales and product-led growth (PLG) to drive efficient acquisition and expansion. • Build and optimize a high-performing global demand generation engine focused on pipeline creation, conversion, and velocity. • Partner with Sales, RevOps, Product, and executive leadership to align on GTM strategy, pipeline targets, and forecasting accuracy. • Own Cloudinary’s brand positioning, PR, and communications strategy, ensuring a compelling and consistent narrative across enterprise C-level decision makers. • Enhance global events and field marketing initiatives to strengthen enterprise engagement and accelerate deal cycles. • Analyze, measure, and improve marketing performance through strong performance management, analytics, and attribution frameworks. • Build, develop, and lead high-performing, distributed teams across marketing and SDR functions. • Communicate effectively with executive stakeholders, cross-functional partners, and external audiences. • Contribute to a culture of inclusivity, operational excellence, and continuous learning.

🎯 Requirements

• Experience leading global B2B SaaS marketing organizations with ownership of pipeline and revenue outcomes. • Deep expertise in enterprise demand generation, brand strategy, PR/communications, and SDR leadership. • Strong communication and collaboration skills across diverse teams. • Ability to prioritize, problem-solve, and navigate ambiguity in a dynamic, high-growth environment. • Proven track record in marketing to enterprise leadership, with an understanding of complex enterprise buying cycles. • Experience partnering closely with Sales to drive alignment, accountability, and predictable revenue growth. • Strong analytical mindset with the ability to apply data to improve funnel performance, efficiency, and ROI. • Comfortable learning new technologies, tools, or processes. • 15+ years of experience in marketing leadership roles, including executive-level ownership, or equivalent experience gained through a variety of learning pathways. • Bachelor’s degree in Marketing, Business, or related field, or equivalent practical experience.