Senior Web & Performance Manager

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🕒 April 1

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Civica US

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2023

🏛️ Government

☁️ SaaS

📚 Education

Government • SaaS • Education

Civica US is a global leader in public sector software, providing solutions that help deliver critical services for citizens around the world. The company's software is utilized by over 5,000 public bodies globally, supporting more than 100 million citizens. Civica's products are designed to serve government departments, justice and court systems, education institutions, and health and care providers. Their capabilities include cloud and digital services, data analytics, financial management, people management, and governance risk compliance. As a GovTech company, Civica US specializes in creating software that improves outcomes and efficiencies across various public sector domains, aiding in administrative processes, data management, and citizen engagement.

📋 Description

• Own web user journey strategy by ICP and product family, ensuring conversion‑optimized experiences. • Lead conversion rate optimization with A/B testing, analytics, and behavioral insights. • Manage web analytics infrastructure (GA4, tag management, attribution) for reliable performance data. • Define and report on KPIs—traffic, engagement, conversion, lead volume, and pipeline impact. • Partner with SEO Manager to integrate organic search and web performance. • Contribute to web transformation programme, shaping requirements and performance criteria. • Build and deploy campaign landing pages and maintain product content directly in CMS.

🎯 Requirements

• Proven expertise in web performance and conversion rate optimisation, with a demonstrable track record of improving conversion metrics and pipeline contribution from a B2B web estate, ideally within a technology or SaaS environment. • Advanced web analytics capability, with hands-on proficiency in GA4 or equivalent platforms, tag management systems, and attribution modelling, and the ability to derive actionable insight from complex data sets. • Strong CRO methodology and testing discipline, with hands-on experience designing and interpreting A/B and multivariate tests, and the ability to build a structured experimentation programme that drives continuous improvement. • Deep understanding of ICP-based web journey design, with the ability to translate buyer persona insight and product family priorities into differentiated, conversion-optimised on-site experiences that resonate with distinct audience segments. • Commercially oriented and pipeline-focused, with the ability to connect web performance data to revenue outcomes, communicate findings clearly to senior stakeholders, and prioritise optimisation activity based on commercial impact. • Hands-on proficiency with CMS platforms, with the practical ability to build, design, and deploy web pages and landing pages independently, including layout, formatting, and on-brand visual execution, combined with sufficient broader technical literacy to contribute meaningfully to web infrastructure and platform transformation discussions.

🏖️ Benefits

• We're all different - and we love this about us. • We provide an inclusive, safe, and welcoming environment to all Civicans - there are heaps of opportunities to enable you to grow and be your best. • Giving culture - we encourage you to "give back" with benefits such as our Days of Difference leave where you can volunteer for a charity of your choice. • Flexible Work - we have comprehensive flexibility options including part-time work, adjusted hours, staggered shifts, and hybrid or remote working, supporting work–life balance based on individual needs.