Head of Marketing – Communications

Job not on LinkedIn

October 14

Apply Now

Receive Emails with Similar Jobs

Civic Marketplace

WebsiteLinkedInAll Job Openings

CivicMarketplace is on a mission to unlock local agency procurement through innovation, by building a marketplace that saves time and taxpayer dollars. Our platform provides government procurement offices with the ability to make purchases with ease, simplicity, and full legal compliance. We unlock public service delivery through cutting-edge technology, bringing transparency and efficiency. Access to a network of reliable, pre-approved vendors ensures compliance and stability for every deal, and our focus on SMWB & local economic development helps boost local growth by supporting diverse suppliers.

11 - 50 employees

📋 Description

• Develop and implement Civic Marketplace’s marketing and communications strategy to position us as a category defining company and help us drive revenue growth. • Create messaging frameworks and narratives that resonate with local government audiences, partners, suppliers, and the media. • Maximise the impact of milestone announcements, new partnerships and customer case studies. • Manage all internal and external communications, including proactive outreach to relevant national and trade media publications and handling inbound and reactive media issues as required. • Be responsible for the development of a growth marketing strategy including customer acquisition, funnel optimization, campaigns, and performance tracking. • Manage multi-channel growth campaigns (paid, SEO, events, partnerships, inbound, ABM) to drive awareness and leads. • Co-design and lead joint activities with our partners, customers and suppliers to demonstrate the impact of working with Civic Marketplace. • Coordinate and collaborate with other parts of the business, including product and engineering, sales, customer success and partnerships. • Track and report on performance across both marketing and communications initiatives. • Manage contractors and agency partners, and lay the groundwork for building out our in-house team in the future.

🎯 Requirements

• Extensive experience in marketing and/or communications in a high-growth, venture-backed B2B or govtech setting. • Strong writing, storytelling, and messaging development skills. • Experience managing PR/media relationships and external communications. • Data-driven mindset. Confident with a range of marketing tools and techniques • A proven track record of delivering high impact results, driving customer acquisition and measurable growth through campaigns and experimentation. • Able to work collaboratively with partners and third parties on mutually beneficial comms and marketing activations. • Proven ability to operate in a fast-moving startup environment and work across teams and business functions; highly collaborative and proactive. • Good knowledge of local government decision-making and/or public procurement in the US. • Comfortable switching between strategic planning and tactical execution. • Able to build and lead a comms and marketing function from scratch, including working with contractors and agency partners.

🏖️ Benefits

• Health insurance • Professional development opportunities