Senior Product Marketing Manager, Intellectual Property

Job not on LinkedIn

🔥 23 hours ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Clarivate

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2016

📚 Education

⚕️ Healthcare Insurance

Education • Healthcare Insurance • Intellectual Property

Clarivate is a leading global provider of transformative intelligence and comprehensive solutions in the areas of Academia & Government, Intellectual Property, and Life Sciences & Healthcare. The company offers a range of enriched data, insights, analytics, workflow software, and expert services to support research institutions, library services, and intellectual property management. Clarivate's well-known products and services include Web of Science, ProQuest, Ex Libris, and Cortellis, which help drive research excellence, support IP management, and advance innovation in healthcare. Clarivate aims to empower academic institutions, government organizations, corporations, and law firms with the data and insights needed to make informed decisions and foster innovation.

📋 Description

• Design and execute customer marketing strategies that drive adoption, retention and expansion • Build and scale lifecycle programs—from onboarding through renewal, advocacy and community • Translate product capabilities into clear, outcome-driven messaging and lead customer communications (including product updates and release comms) • Develop high-impact content and thought leadership (white papers, case studies, enablement, campaigns) • Partner across Marketing, Product, Sales, and Customer Success to deliver a unified customer experience, including executive engagements and events • Measure and optimize performance, linking programs to adoption, retention and advocacy outcomes

🎯 Requirements

• Bachelor’s degree or equivalent relevant work experience • 7 + years of experience in B2B marketing, with strong experience in customer marketing, lifecycle marketing, or enablement • Experience working across global, cross-functional go-to-market teams • An MBA or advanced degree (preferred) • Product Marketing experience in software, data, or services (preferred) • B2B Product Marketing experience (preferred) • Prior experience working in the intellectual property industry (preferred) • Strong understanding of customer lifecycle, success models, and adoption frameworks • Exceptional storytelling and writing skills, with experience creating high-impact thought leadership and customer content (white papers, case studies, POVs)

🏖️ Benefits

• Equal employment opportunities • Flexible work arrangements