Vice President, Product Marketing – IP

Job not on LinkedIn

🔥 17 hours ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Clarivate

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2016

📚 Education

⚕️ Healthcare Insurance

Education • Healthcare Insurance • Intellectual Property

Clarivate is a leading global provider of transformative intelligence and comprehensive solutions in the areas of Academia & Government, Intellectual Property, and Life Sciences & Healthcare. The company offers a range of enriched data, insights, analytics, workflow software, and expert services to support research institutions, library services, and intellectual property management. Clarivate's well-known products and services include Web of Science, ProQuest, Ex Libris, and Cortellis, which help drive research excellence, support IP management, and advance innovation in healthcare. Clarivate aims to empower academic institutions, government organizations, corporations, and law firms with the data and insights needed to make informed decisions and foster innovation.

📋 Description

• Define and lead the end-to-end Go-to-Market strategy for Clarivate’s global Intellectual Property portfolio. • Develop and champion portfolio-level positioning, value propositions, and messaging frameworks. • Partner with IP Business Unit and Product leaders to support new product launches, enhancements, and portfolio evolution. • Enable commercial success through sales enablement strategy, including portfolio storytelling, product playbooks, competitive insights, and messaging. • Drive marketing programs that contribute to pipeline generation, revenue growth, customer expansion, and retention. • Leverage customer, market, and competitive insights to inform persona-based GTM strategies and optimize engagement. • Establish and monitor clear performance metrics, translating data and insights into actionable recommendations. • Build, inspire, and lead a high-performing, global marketing leadership team. • Collaborate with Clarivate Brand, Communications, and Events teams to elevate brand presence.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field. • 15+ years of experience in global B2B marketing, including senior leadership roles with responsibility for portfolio marketing and Go-to-Market strategy. • Proven track record leading multi-product or enterprise-level GTM initiatives within information services, technology, SaaS, or data-driven businesses. • Strong understanding of enterprise sales models, complex B2B buying journeys, and revenue-driven marketing metrics. • Advanced degree in Marketing, Business, Communications, or a related field is a plus. • Experience marketing Intellectual Property, legal technology, research, analytics, or workflow solutions. • Experience leading global, matrixed marketing teams across regions and functions. • Experience developing executive-level messaging, portfolio narratives, and competitive positioning for complex B2B solutions.

🏖️ Benefits

• Health insurance • Flexible working hours • Professional development opportunities