B2B Demand Generation Lead

November 21

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🦌 Connecticut – Remote

Although this job is listed in Connecticut, this company may be open to hiring remote in other states.

+3 more states

🏄 California – Remote 🦌 Connecticut – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $160k - $222k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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ClassDojo

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Education • Social Impact

ClassDojo is a communication platform that connects teachers, families, and students, facilitating better engagement and collaboration in educational settings. It offers a suite of tools that allow teachers to communicate with parents, share classroom updates, and support students' social-emotional learning. The platform also features a portfolio function that allows students to share their learning progress with their families. It's widely popular, used by millions of students and parents, and supports multilingual communication. ClassDojo is focused on building communities within classrooms, providing resources for teachers, and ensuring privacy and security for all its users.

51 - 200 employees

Founded 2011

📚 Education

🌍 Social Impact

💰 $125M Series D on 2022-07

📋 Description

• Build and execute outbound marketing campaigns that drive awareness and generate qualified pipeline across top U.S. districts • Define and scale ClassDojo’s MQL engine—building the campaigns, scoring models, and nurture flows that deliver warm, sales-ready leads • Own integrated campaign execution across email, paid, landing pages, and field strategies • Create multi-step outbound content packages (e.g. sequences, guides, templates) • Design and optimize nurture tracks and retargeting campaigns that move leads through the funnel • Establish lifecycle tracking, attribution dashboards, and conversion reporting across MQL → SQL → Opportunity → Win • Collaborate with SDR and Sales leadership to align on handoff strategy, lead quality, and performance feedback loops • Help scale what’s working by building lightweight systems, templates, and repeatable programs

🎯 Requirements

• 8+ years of experience in B2B demand generation, with deep ownership of outbound and nurture strategy • Experience leading demand gen strategy at a high-growth company, ideally startup-to-scale-up • Proven track record building outbound campaigns and content that delivered pipeline and improved meeting rates • Hands-on experience designing lead nurture programs that convert and qualify MQLs for sales • Built or optimized lead scoring and handoff frameworks in close collaboration with SDR/AE teams • Strong fluency in marketing attribution and lifecycle analytics • Familiarity with marketing ops and CRM tools (HubSpot, Salesforce, Outreach, etc.) • Thrived in fast-paced, scrappy environments.

🏖️ Benefits

• ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset.