Senior Programmatic Analyst

🔥 14 minutes ago

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Click Here Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1993

📣 Marketing

☁️ SaaS

💼 Consulting

💰 Private equity on 2021-11

Marketing • SaaS • Consulting

Click Here Digital is a full-service digital marketing agency that combines high-touch consulting with proprietary technology to drive measurable growth for clients. The firm offers a broad range of services including search engine marketing (SEM), search engine optimization (SEO), social media advertising, display and video advertising, connected TV/OTT, streaming audio advertising, email marketing, creative/graphic design, website design, and AI-enhanced search optimization. They also operate ClickIQ™, a real-time marketing intelligence platform that aggregates paid, organic, social, calls, leads, and sales data to optimize campaigns and ROI. Click Here Digital focuses on competitive industries such as automotive, legal/law firms, medical, enterprise, RV, and other growth-focused businesses, and emphasizes performance measurement, data-driven optimization, and client partnerships.

📋 Description

• Directly manage a portfolio of Click Here Digital’s key accounts on platforms, including but not limited to: • Manage programmatic advertising campaigns across DV360, CM360, StackAdapt, Google Analytics, and ClickIQ. • Manage Connected TV campaigns across Roku, Amazon, Hulu, Netflix, StackAdapt, and DV360. • Manage digital audio campaigns through StackAdapt, Spotify, and additional streaming channels. • Join client calls as needed to clearly and effectively communicate programmatic strategies, campaign performance, and opportunities. • Manage day-to-day tasks, budgets, and performance to keep campaigns on track and successful. • Execute programmatic strategies to align with client goals and objectives by collaborating with dedicated account managers. Provide campaign performance insights and opportunities for improvement. • Ensure all managed accounts are consistently meeting or exceeding department KPI benchmarks • Generate regular reports to monitor campaign performance and communicate key insights to clients. • Analyze large data sets to provide actionable insights and client-facing reports. • Develop and maintain strong cross-departmental partnerships, including Social Media, Paid Search, and SEO, to drive integrated omni-channel strategies. • Conduct product evaluations and A/B tests to measure the effectiveness of new ad types, creative optimizations, ad formats, messaging strategies, and other initiatives as needed. • Provide oversight and troubleshooting support for programmatic accounts. • Perform quality assurance (QA) reviews for accounts managed by other members of the Programmatic Team. • Facilitate training sessions for Associate Programmatic Analysts and Programmatic Analysts as needed. • Stay informed on industry trends, best practices, and emerging technologies in programmatic advertising. • Other duties may assigned.

🎯 Requirements

• Minimum 3 years of experience with Programmatic campaign management • Minimum 2 years with Connected TV management • Experience and strong understanding of programmatic advertising. • Experience and strong understanding of Connected TV advertising • Experience using industry tools such as Google Analytics, DV360 (Display & Video 360), StackAdapt • Ability to analyze data sets and identify trends based on industry KPIs. • Ability to work independently and collaboratively in a fast-paced, deadline-driven environment. • Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely. • Strong quantitative and analytical skills and attention to detail, with the ability to interpret data and actionable insights. • Excellent time-management and organizational skills • Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat) • Focuses on strategic planning and execution of campaigns aligned with client goals, using data-driven insights to optimize performance. • Demonstrates mentorship and leadership skills with experience in training and guiding junior team members. • Comprehensive, up-to-date understanding of industry trends, best practices, and emerging Programmatic tools to drive competitive strategies. • Strong attention to detail in QA of programmatic accounts while effectively troubleshooting and resolving campaign performance or setup issues.

🏖️ Benefits

• Health insurance • PTO • Professional development opportunities