User Acquisition Manager

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $135k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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Jackpot.com

WebsiteLinkedInAll Job Openings

51 - 200 employees

📱 Media

🛍️ eCommerce

🏢 Enterprise

Media • eCommerce • Enterprise

Jackpot. com is an innovative technology platform that specializes in transforming the way businesses manage and deliver visual content. With a strong focus on digital asset management (DAM), Jackpot. com provides a suite of tools for image and video personalization, transcoding, and optimized delivery across various platforms. The company utilizes advanced AI-powered automation to enhance workflow efficiency and drive better customer engagement for e-commerce and marketing professionals.

📋 Description

• Own advertising campaigns on paid social and in-app advertising channels, accountable for growth strategies, building & optimizing campaigns, tracking & reporting KPIs, and creative strategy. • Assist in managing third party ad network relationships • Develop a test and learn framework centered around audience segmentation, creative optimization and bid strategy • Lead project management process with our marketing designer. Working to develop and test winning ad creatives based on performance data • Work closely with the head of acquisition to create budgets and channel KPIs to improve the execution of paid ad campaigns and overall contribution to business growth • Monitor and analyze campaign performance in collaboration with internal team and external measurement partners, provide the wider team and stakeholders with regular updates and insights • Stay informed about industry trends, competitor activity, and emerging technologies in order to recommend new paid media tactics, concepts, and approaches to inform broader marketing strategy

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field • Deep knowledge and expertise (4+ years) in building, optimizing and reporting on Paid Social and App channels (Meta, Tiktok, Snap, Applovin) • Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance. Bonus if you are familiar with Event APIs and detailed attribution methodologies • Effective communicator with strong writing and communication skills • Experience using AI tools to automate processes and inform strategic media decisions • Detail-oriented with strong organizational abilities • Excellent platform skills, including Excel, Meta Ads Manager, and Data visualization tools

🏖️ Benefits

• $135k-$150k base salary + bonus + equity • The opportunity to have a voice, say, and “leave your fingerprints” on our product and business • Benefits on par with leading, progressive tech companies (think 100% employee-only coverage, monthly HSA contribution, mental health offerings, etc.) • 401(k) program • Paid parental leave • PTO/Sick Time • Cultural and social events • A culture of trust and accountability