ABM & Paid Specialist – Contract

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Cloudinary

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

☁️ SaaS

🔌 API

🛍️ eCommerce

💰 $100M Secondary Market on 2022-02

SaaS • API • eCommerce

Cloudinary is a leading provider of a cloud-based platform that allows businesses and developers to manage, transform, and deliver rich media content including images and videos. The platform offers a range of solutions such as digital asset management (DAM), programmable media APIs, low-code workflow automation, and generative AI for media content. Cloudinary's services are designed to enhance performance, streamline workflows, and improve user experience with tools that include automated image transformations, video APIs, and AI-powered optimizations. Trusted by over 2 million developers and 10,000 enterprises, Cloudinary caters to various industries including media and entertainment, retail, and e-commerce, offering seamless integration capabilities for various technology stacks.

📋 Description

• Run paid experiments at pace • Launch paid campaigns across digital channels: ABM platforms. • Build, test, and iterate ad creative and copy variations weekly. • Set up tracking, audiences, and conversion events cleanly so we always know what worked. • Ship two experiments per day on average — small, focused tests rather than big launches. • Personalize for target accounts • Build 1:1 and 1:few campaign variants for strategic accounts using account-specific messaging and creative. • Tailor landing pages and ad copy to specific industries, use cases, or company sizes. • Coordinate with the broader ABM and sales teams on account-level targeting and messaging. • Close the loop on what shipped • Log every experiment in the team tracker with hypothesis, setup, and outcome. • Tag results consistently — what worked, what didn't, what we learned. • Write short async recaps so the rest of the team can learn from your tests without sitting in meetings.

🎯 Requirements

• One to three years of hands-on paid acquisition or ABM execution experience — agency, in-house, or freelance. • You've personally launched campaigns, not just briefed someone else to do it. • You don't wait for perfection. You ship a v1, learn, and iterate. • Comfortable in: Google Ads, Linkedin Ads and AdRoll. • Can set up basic tracking, UTMs, and conversion events without a manager walking you through it. • Familiar with one or more creative tools — Figma, Canva, or similar — enough to ship ad variations yourself. • Strong written English. You'll spend more time writing recaps and briefs than sitting in calls. • Comfortable working asynchronously across time zones. • Direct, clear, and brief in writing. We don't reward long emails. • You'd rather ship ten small tests than plan one big one. • You want a role with clear weekly targets and visible outcomes. • You're comfortable with feedback loops that are fast and direct.