Freelance Brand Copywriter

Job not on LinkedIn

🔥 1 hour ago

🇩🇪 Germany – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📝 Copywriter

👻 Ghost score 12%

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Logo of Clue

Clue

51 - 200 employees

Founded 2012

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Clue is a science-based, data-driven menstrual and reproductive health app and service that helps users track periods, ovulation, fertility, pregnancy, perimenopause, and related symptoms. The app combines personalized cycle predictions, expert content, subscription-based premium features (Clue Plus), and regulated medical-device status (CE-marked Class I) with strong data privacy protections and research partnerships to advance women's health. Clue is consumer-facing, designed and run by a women-led team in Berlin, and used globally for health insights and research.

📋 Description

• Write CRM emails, push notifications, and in-app messages for sales moments, feature launches, and retention campaigns • Develop and refresh static and video ad copy for Meta and Google Ads campaigns across multiple audience sets • Iterate ad copy based on performance feedback • Write and update app store copy, in-app events, and screenshot copy • Work with the growth team to test visibility and conversion drivers • Draft LinkedIn posts according to the content plan • Adapt Clue’s voice for professional, insight-led audiences • Write and review partner landing pages and other materials supporting commercial and partnerships teams • Line-edit science articles for grammar, formatting, and structural guidelines • Verify references, data, and inline citations against internal guidelines • Collaborate with marketing, growth, design, channel leads, and stakeholders to turn briefs into copy aligned with Clue’s brand pillars

🎯 Requirements

• 3–5 years’ copywriting experience within a brand or marketing team • Ability to adapt copy across CRM, paid, ASO, web, and social channels • Ability to develop fresh, creative copy angles and variants • Ability to take a brief and collaborate with channel leads and stakeholders • Ability to adapt to shifting priorities • Bonus: experience in health and wellness or another regulated category • Bonus: familiarity with Figma and AirTable

🏖️ Benefits

• Opportunities for growth • Remote work within UK/EU timezone • 3–4 days per week

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