Digital Media Strategist

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🔥 5 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

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Cox Media Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2009

📱 Media

🛍️ eCommerce

Media • Advertising • eCommerce

Cox Media Group is a media, news, and entertainment company dedicated to serving communities with a focus on connecting and inspiring diverse audiences through a portfolio of local, national, and digital brands. The company offers customized marketing solutions driven by consumer reporting and analytics, helping businesses engage effectively with their target markets through traditional and digital avenues such as TV and radio advertising.

📋 Description

• Serve as the market's digital marketing expert, partnering closely with the CMG sales team to drive digital revenue growth through consultative client engagement and strategic marketing solutions. • Work directly with Account Executives during client meetings to uncover business objectives, conduct client needs analyses, develop customized digital marketing strategies, and present integrated solutions that deliver measurable business results. • Attend client needs assessment meetings alongside Account Executives to uncover clients' business objectives and marketing goals. • Develop customized digital marketing strategies and integrated proposals that align with clients' objectives and budgets. • Present strategic digital recommendations confidently alongside the local sales team. • Serve as the market's digital subject matter expert by educating clients and Account Executives on digital marketing strategies, products, and industry trends. • Collaborate with sales leadership to identify high-growth accounts, prospect opportunities, and strategic revenue initiatives. • Complete all required digital campaign documentation and insertion order details accurately and efficiently. • Partner with the CMG Local Solutions Campaign Operations team to monitor campaign performance, identify optimization opportunities, and recommend strategic enhancements. • Analyze campaign results and communicate performance insights to both Account Executives and clients. • Identify opportunities to grow existing client relationships through additional digital marketing solutions. • Collaborate with CMG Local Solutions teams, including Sales, Marketing, Product Marketing, Campaign Operations, Performance Management, Digital Marketing Analysts, and Creative Services. • Stay current on emerging digital advertising trends, platforms, technologies, and best practices.

🎯 Requirements

• Previous outside sales, digital media, marketing, or client-facing consulting experience preferred. • Results-oriented professional with the ability to proactively pursue business opportunities with energy, accountability, and strategic thinking. • Proven ability to build relationships, uncover business challenges, develop marketing strategies, and confidently ask for the business. • Demonstrated expertise in the digital advertising ecosystem, including programmatic advertising, DSPs/SSPs, customer attribution, audience targeting, and emerging digital marketing trends. • Strong presentation, communication, and consultative selling skills. • Excellent analytical, organizational, and time-management abilities. • Experience translating campaign performance into actionable client recommendations. • Proficiency with Microsoft Office and CRM platforms; experience with GA4, digital reporting platforms, and attribution tools is a plus. • Tech-savvy with a willingness to continuously learn new platforms and products. • Must possess a valid U.S. driver's license and maintain a clean driving record. • Must be available for occasional overnight travel.

🏖️ Benefits

• Industry-leading training • Innovative products • Collaborative leadership • Outstanding opportunities for career growth