Reputation & Partnerships Consultant

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🔥 0 minutes ago

🌽 Illinois, Massachusetts, +2 more states – Remote

🌽 Illinois – Remote 🍂 Massachusetts – Remote 🤠 Texas – Remote 🧀 Wisconsin – Remote

💵 $98k - $147k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💰 Account Manager

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CNO Financial Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1979

💸 Finance

⚕️ Healthcare Insurance

Finance • Healthcare Insurance

CNO Financial Group is a financial services company primarily focused on insurance solutions for individuals and businesses. The company emphasizes helping communities and people by providing essential financial products such as life insurance, annuities, and health insurance through its subsidiaries like Bankers Life and Colonial Penn Life Insurance Company. CNO Financial positions itself as a company that values customer experience, corporate responsibility, and sustainability. It is also committed to creating a supportive and diverse work environment for its employees, offering numerous career growth opportunities and work-life balance. The company operates nationwide, with a significant presence in life and health insurance markets.

📋 Description

• Lead and govern enterprise-wide brand reputation strategy, ensuring consistent, compliant, and credible brand representation across all public-facing channels, platforms, and emerging technologies. • Identify, evaluate, and manage strategic partnerships, endorsements, and third-party platforms that enhance brand trust, credibility, and visibility across paid, owned, earned, and field channels. • Monitor, analyze, and report on brand sentiment, reviews, and external perception, surfacing insights, risks, and recommendations to inform brand strategy and marketing campaigns. • Serve as the cross-functional subject matter expert, managing intake and prioritization of reputation and partnership initiatives while ensuring alignment with broader marketing, media, and brand strategy. • Partner with Compliance, Recruiting, and cross-functional Marketing teams to shape both customer and employer brand reputation, including response frameworks, risk management, recruiting brand positioning, and crisis coordination. • Define and track performance metrics for reputation and partnerships, delivering executive-level reporting and insights that drive continuous improvement and measurable business impact.

🎯 Requirements

• Bachelor's Degree in Marketing, Communications, Psychology, or equivalent work experience. • 6 years of experience in brand partnerships, reputation management, or brand marketing with examples of measurable results. • Strong expertise in brand strategy, reputation management, and partnership marketing, with the ability to translate these into actionable business strategies. • Comfort working with emerging technologies, including AI and digital platforms, and applying them to evolving reputation and brand management needs. • Ability to influence and lead cross-functional stakeholders in a complex, matrixed organization, including Marketing, Legal, CX, and IT teams. • Data-driven mindset, including experience analyzing qualitative and quantitative inputs (e.g., sentiment, feedback, performance data) to inform decisions and strategy. • Exceptional communication skills, with the ability to distill complex or sensitive topics into clear, compliant, and brand-appropriate messaging. • Strong project management and prioritization skills, with the ability to focus resources on highest-value opportunities and manage multiple initiatives simultaneously. • Experience operating in regulated or risk-sensitive environments, with an understanding of compliance considerations in customer communications and partnerships. • Willingness to work Central time zone business hours

🏖️ Benefits

• Medical, Dental, and Vision insurance • Performance-based bonus or sales incentive • 401(k) retirement plan with company match • Short-term & long-term disability insurance • Paid time off and 10 corporate holidays • Paid parental leave • Company-paid life insurance • Mental & Financial Well-Being resources