VP Marketing

🕒 April 13

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Co-Active Training Institute

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1996

📚 Education

🏢 Enterprise

Education • Enterprise

Co-Active Training Institute is a global professional coach training organization that teaches the Co‑Active model through experiential, practice‑based courses and stackable certifications (e. g. , CAP, CPCC, Master Coach). With 30+ years of history and ICF‑accredited pathways, CTI offers online, hybrid, and in-person programs for individual learners and organizations to develop coaching, leadership, and relational skills used in business, education, healthcare, and social change. The institute emphasizes immersive learning, community support, and applied outcomes for building coaching cultures and personal transformation.

📋 Description

• Manage & lead an integrated Sales & Marketing function consisting of several teams: Sales, Marketing, Partnerships and a marketing agency • Build and own GTM strategy • Define how marketing and sales work together across the full funnel (from acquisition through renewal and expansion) • Lead an integrated commercial strategy across the full funnel from MQL → customer → renewal/expansion • Lead Market Research and Competitive Analysis • Drive campaigns, lead demand generation and launch a structured experimentation engine • Shape pricing, promotions, packaging, and enterprise/team training offers • Scale partnerships (universities, associations, enterprise L&D, international delivery partners) and build Co-Active’s ecosystem • Lead Sales Enablement Process • Improve forecast accuracy, funnel visibility, and operating cadence • Partner with CEO and Chief of Staff on company strategy • Collaborate with Product on audience insights, messaging, and learner needs

🎯 Requirements

• 15+ years in B2B and B2C Enterprise marketing spanning demand gen, product marketing, brand, and lifecycle • 5+ years owning GTM strategy • Experience with ecosystem/platform brands and/or adult learning, online education, or professional development • Strong at demand gen, experimentation, pricing, packaging, and audience insights • Proven channel/partner marketing leadership experience • Background in professional development, education, services, or elective online learning • Strong track record launching and scaling programs/services, including pricing and packaging • Data-driven operator comfortable building from zero to one and leading through change. • Strong executive presence with the ability to influence cross-functionally without authority • Skilled collaborator with Sales on pipeline, forecasting, AI tools and market insights • Experience in learning, courses, mission-driven consumer + enterprise businesses • High bar for brand aesthetics, with experience significantly upleveling or rethinking a brand • Strong communicator with a strategic, data-driven mindset

🏖️ Benefits

• Wellness Fridays, every other Friday off throughout the year! • Flexible Fridays on the alternate Fridays, to limit recurring meetings • Generous PTO and annual holidays • You’ll work remotely from your home • Medical, dental, vision plans available • Monthly Wifi Stipend • Employee Stock Ownership Plan • 401k Retirement Plan • Free Employee Registration Program for our very own CTI programs • Parental leave