Marketing Lead

Job not on LinkedIn

🕒 March 13

🗽 New York – Remote

🗽 New York – Remote

💵 $170k - $200k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Code and Theory

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

🤝 B2B

☁️ SaaS

B2B • Digital Transformation • SaaS

Code and Theory is a technology-first creative agency that operates at the intersection of creativity and technology. The company partners with media and publishing companies to shape political news and delivers digital transformation for ambitious brands like Microsoft, Amazon, NFL, and more. As a trusted partner, the agency is known for its expertise in building end-to-end solutions that address consumer and business needs in today's evolving digital landscape. With a team composed of 50% engineers and 50% creatives, Code and Theory redefines the digital experience across various industries including automotive, sports, hospitality, finance, and education. They are recognized for their innovative approach in business transformation, AI-driven design systems, and strategic digital marketing initiatives.

📋 Description

• Own The Machine's brand narrative, positioning, and messaging architecture — ensuring consistency across all channels and audiences • Translate a complex AI-powered platform into clear, compelling stories that resonate with enterprise CMOs, marketing operations leaders and C-suite buyers • Craft and execute a go-to-market strategy with clear where-to-play and how-to-win choices that spotlight The Machine's differentiated value across industry verticals • Build and manage the demand-generation engine—from digital programs and webinars to flagship events such as CES, Cannes, and industry conferences • Develop co-branded programs, activations and campaigns with our global technology partner that don't just drive awareness, but influence enterprise pipeline and accelerate deal velocity • Develop high-impact content across the full funnel — thought leadership, case studies, demo experiences, interactive tools, sales decks, and pitch materials — that help enterprise buyers understand the art of the possible • Build sales and BD enablement programs: arm the team with proof points, competitive positioning, client stories, and materials that make The Machine easy to sell • Collaborate with C&T leadership, business development, and comms to ensure every activation lands with power and consistency • Work closely with product and delivery teams to translate platform capabilities and client wins into marketing momentum • Set KPIs, track performance across all programs, and continually optimize so we can double down on what works and cut what doesn't • Report on pipeline contribution, brand awareness, and program ROI to leadership

🎯 Requirements

• 7-10+ years in product marketing, B2B marketing, or GTM roles — ideally marketing a SaaS platform, martech product or AI-powered solution • Experience in partner marketing or alliance marketing, with a track record of building co-marketing programs that deliver measurable pipeline results • Deep familiarity with the martech and AI landscape — you understand how enterprises buy and adopt marketing technology • Natural storytelling to translate complex technology and partnership narratives into simple, compelling messaging • Proven ability to build demand gen programs from scratch — events, digital, content and ABM • Ability to thrive in fast-moving, entrepreneurial environments and knows how to turn ambiguity into opportunity — this is a build role, not an inherit role • Equal comfort presenting to the C-suite and rolling up your sleeves to ship work • Strong analytical mindset with experience setting and tracking marketing KPIs tied to business outcomes.

🏖️ Benefits

• health insurance • retirement plans • paid time off • flexible work arrangements • professional development