Head of Demand Generation

🔥 9 minutes ago

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Codility

51 - 200 employees

Founded 2009

👥 HR Tech

🎯 Recruiter

☁️ SaaS

💰 $22M Series A - Codility on 2020-01

HR Tech • Recruitment • SaaS

Codility is a leading SaaS platform that assesses and advances software engineering skills for hiring and internal talent development. It provides timed and take-home coding assessments, live/structured interviews and a VS Code–based IDE, AI-specific task libraries, identity verification and proctoring, and Skills Intelligence to map workforce capabilities. The platform emphasizes defensible, science-backed assessments (I/O psychologist–designed), compliance and security (SOC 2, ISO 27001, GDPR/CCPA, WCAG 2. 2 AA), API integrations with applicant tracking and HRIS systems, and is used by large engineering organizations worldwide.

📋 Description

• Own pipeline at the company redefining how engineering teams hire in the AI era • The company-wide pipeline number across inbound, outbound, and expansion, and the unit economics behind it • Full-funnel demand programs: website and traffic, paid media across search and LinkedIn, SEO, ABM, retargeting, re-engaging past customers, and events from high-touch executive gatherings to industry conferences and speaking slots • Answer engine optimization (AEO) as an emerging channel you build and own as buyers shift to AI-assisted research • The agencies, contractors, and consultancies we work with, managed to deliver outcomes • The MarTech stack, the attribution with RevOps, and clear reporting on pipeline, channel performance, and ROI • A fast test-and-learn engine: generate ideas, run experiments, kill what does not work, and scale what does • A close partnership with sales and product marketing in one revenue team, aligning campaigns to target accounts, ICP, messaging, and revenue priorities

🎯 Requirements

• A track record in B2B SaaS owning a company-wide pipeline and revenue targets with healthy unit economics, with the data to prove it and a clear narrative of how you drove the results • Demonstrated ability to create demand in mid-market and enterprise through ABM programs, high-touch events, and thought leadership • Hands-on depth in SEO and PPC • Ownership of a modern MarTech stack and comfort working across RevOps and attribution • Genuine affinity for engineering and a real understanding of the engineering-leadership buyer • A builder who thrives at startup speed, with a bias to ship and iterate week to week • An AI-native operator who uses AI as a practical working layer, not just for content generation, but to improve research, experimentation, analysis, automation, reporting, and campaign execution • A strong communicator who keeps the whole company informed, not only the leadership team • Answer engine optimization is work you will own here, so we do not expect deep prior experience in it.

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