Director of Product – Growth, Acquisition & Activation

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November 12

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Coinbase

WebsiteLinkedInAll Job Openings

Crypto • Finance • Fintech

Coinbase is a leading cryptocurrency exchange platform that allows individuals and institutions to buy, sell, and trade various crypto assets such as Bitcoin and Ethereum. The company offers advanced trading tools, institutional solutions, and a self-hosted wallet for storing and managing cryptocurrencies. With a strong focus on security and transparency, Coinbase provides a trusted platform used by millions globally. It supports various features including staking, earning rewards, and spending crypto through their cards. Additionally, Coinbase provides developer tools and APIs for building onchain applications, making it a comprehensive hub for engaging in the crypto economy.

1001 - 5000 employees

Founded 2012

₿ Crypto

💸 Finance

💳 Fintech

💰 $21.4M Post-IPO Equity on 2022-11

📋 Description

• Manage, mentor, and recruit top Growth PM talent; build a high-performing team with clear standards and operating rhythms. • Set a clear strategy for the Acquisition & Activation pillar and deliver consistent, material impact against company-level goals. • Own product outcomes across acquisition (referrals, growth marketing surfaces, SEO landing experiences) and early lifecycle (activation, first-time use, week-one retention). • Drive a rigorous experimentation and measurement culture (e.g., funnel analytics, A/B testing, LTV/CAC, activation and retention cohorts) to inform prioritization and resourcing. • Partner tightly with Growth Marketing, Data, Design, Engineering, and Finance to align roadmaps, unlock channel efficiency, and compound wins. • Influence company-wide strategy by representing the voice of the new customer and the growth system, ensuring scalable foundations and long-term leverage.

🎯 Requirements

• A consistent track record of building and leading growth teams that deliver meaningful, repeatable business impact. • Experience solving large-scale growth problems, ideally in consumer or prosumer products, with the ability to translate insights into product, channel, and platform bets. • Strong analytical rigor paired with exceptional product sense; you can zoom from strategy to experiment design to UX details and back. • Clear vision and demonstrated experience for what “great looks like” when tackling large-scale growth challenges. • 10+ years of product management experience with demonstrable career progression.

🏖️ Benefits

• bonus eligibility • equity eligibility • benefits (including medical, dental, and vision)