CoinMarketCap
Crypto • Finance • eCommerce
CoinMarketCap is a leading cryptocurrency market data platform that provides real-time information on cryptocurrency prices, trading volumes, market capitalization, and more. It serves as a comprehensive resource for investors and traders to track various cryptocurrencies and analyze market trends.
Global VP Marketing - CMO
Job not on LinkedIn
March 15
CoinMarketCap
Crypto • Finance • eCommerce
CoinMarketCap is a leading cryptocurrency market data platform that provides real-time information on cryptocurrency prices, trading volumes, market capitalization, and more. It serves as a comprehensive resource for investors and traders to track various cryptocurrencies and analyze market trends.
đź“‹ Description
• Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team • Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis • Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite • Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem • Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets • Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web
🎯 Requirements
• 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function • Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation • Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels • Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes • Strong project management capability and detail orientation • Experience growing passionate user or developer communities in order to catalyze market adoption of technologies • Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles • A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations • Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures
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