Creative Strategist - Performance Marketing

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March 13

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CBTW

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Artificial Intelligence • Cybersecurity • Enterprise

CBTW is a global company specializing in delivering innovative technology and business solutions. Their services include strategy and governance, product design and growth, software engineering, data analytics, AI, and more. CBTW works with a diverse range of sectors, including banking technology, life sciences, and smart industrial solutions, with a significant portion of their business serving Fortune 500 companies.

1001 - 5000 employees

🤖 Artificial Intelligence

🔒 Cybersecurity

🏢 Enterprise

📋 Description

• Develop creative briefs for multiple client brands that provide direction for designers and editors including idea generation, hook & headline writing that align with business goals • Plan marketing calendars and creative pipelines to identify strategic priorities for advertising and ensure a healthy quota of creative deliverables • Collaborate with clients and team to understand brand goals, vision and voice • Engage with clients and team in purposeful and collaborative conversations and pitching new creative hypotheses, concepts and tests. • Managing and providing QA to creative production team, with support from senior team members • Regularly analyzing creative performance in collaboration with other departments through biweekly meetings, testing dashboards and feeding into creative insights for monthly reports • Collaborate with other departments to find winning strategies • Assist the UGC Manager with UGC projects, through ideation and briefing production team on UGC edits.

🎯 Requirements

• Experience applying the principles of creative strategy, preferably in an agency setting, either as a strategist, media buyer or designer/editor • Experience with direct-to-consumer, e-commerce brands • Foundational understanding of DTC principles, strategies and techniques that drive performance • Excellent communication and collaboration skills. Hungry for new ideas and the perspective of others. • Experience with creative analysis in ads managers/Motion/TripleWhale, NorthBeam, Google Data Studio is a bonus • Strong knowledge of social media advertising best practices • Passion for staying up-to-date with industry trends and technologies • Proven track record of developing high-converting social ads • Understanding the subtle art of balancing brand and performance