Director of Digital Strategy

Job not on LinkedIn

🔥 0 minutes ago

🌐 Mexico, Argentina, +2 more countries – Remote

🇲🇽 Mexico – Remote 🇦🇷 Argentina – Remote 🇨🇴 Colombia – Remote 🇮🇳 India – Remote

⏳ Contract/Temporary

🔴 Lead

👔 Director

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Collective Residential

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏠 Real Estate

🤝 B2B

Real Estate • B2B

Collective Residential is a company that acquires respected multifamily property management companies and integrates them into a national collective that provides capital, operational infrastructure, shared services, and a technology/AI-enabled ecosystem. Formerly known as Proper, Collective Residential is led by former owners and operators and focuses on preserving local brands, teams, and market relationships while offering owners upfront liquidity plus optional rollover equity and pathways for continued involvement. The company centralizes resources such as HR, marketing, data and technology, and operational best practices to drive performance across an aligned portfolio of property management firms.

📋 Description

• Audit website, SEO, AEO/GEO, paid media, email, organic social, reputation, and listings across six operating companies and the corporate brand. • Build formal portfolio-wide digital marketing SOPs. • Own Google and Meta campaigns end to end at property and corporate level, including spend, duration, and performance management for hundreds of concurrent campaigns. • Advise VPs of Marketing and Marketing Managers on budget allocation and performance levers using data. • Lead technical and on-page SEO and optimize for AI answer and generative search platforms. • Build and own unified reporting from Collective to portfolio company to property level, including competitive benchmarking. • Integrate PropTech and AI tools into team workflows and the customer journey. • Migrate digital marketing accounts and platforms into a centralized, company-owned structure. • Own website strategy and execution across portfolio company sites; support the corporate redesign with UX input and connect campaigns to the site after launch. • Own corporate email strategy and execution and set portfolio standards. • Set portfolio-wide organic social strategy and standards. • Optimize Google Business Profiles and manage online reputation across six operating companies. • Coordinate accurate ILS and syndication data and reporting for platforms such as Apartments.com, Zillow Rental Manager, and RentCafe. • Hold web, SEO, paid-media, email, reputation, and listing vendors accountable to defined standards.

🎯 Requirements

• Deep, cross-channel digital expertise, our top qualification with 6–8+ years of technical experience. • An analytical, systems mindset and strong funnel understanding. • Hands-on CRM experience and general familiarity with property management systems. • End-to-end Google and Meta management at property and corporate scale, with hundreds of concurrent campaigns. • Advanced technical SEO plus current AEO/GEO experience. • Experience with multi-level reporting, PropTech, and AI integration. • Website/UX design, email, organic social, GBP and reputation management, and ILS coordination. • Knowledge of Fair Housing ad rules, including Meta's Special Ad Category. • A track record with SOPs, account consolidation, and vendor management. • Helpful, not required: Multifamily, hospitality, or home sales marketing; brand website redesign or multi-brand agency experience.

🏖️ Benefits

• Flexible schedule. • Payment in USD - contractor agreement.