Design Director – Fleece

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Comfrt

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

👗 Fashion

eCommerce • Fashion

Comfrt is a direct-to-consumer apparel brand and Shopify-based e-commerce retailer focused on comfort-first clothing. The company sells hoodies (including slightly weighted hoodies marketed for anxiety relief), loungewear, blankets, travel gear, kids and pet items, and accessories, and operates an ambassador program and mobile app. Its messaging emphasizes cozy, functional, lifestyle apparel and DTC online sales.

📋 Description

• Own and evolve Comfrt's fleece product aesthetic, design language, and category vision • Establish a clear point of view on fit, proportion, silhouette, fabric, color, wash, and construction details • Translate customer insights, sales performance, trend research, and market opportunities into commercially successful assortments • Drive seasonal and long-term fleece product strategy across all core and emerging categories • Ensure all products remain authentic to Comfrt's brand DNA while introducing meaningful innovation • Lead the end-to-end design process from concept through production approval • Oversee silhouette development, fit, trims, graphics, branding, wash treatments, and construction details • Partner closely with Product Development and Technical Design to ensure products meet quality, fit, margin, and timeline requirements • Drive continuous improvement of Comfrt's core fleece programs while introducing newness and innovation • Maintain a strong understanding of consumer needs, comfort expectations, and product performance • Lead trend research across fashion, streetwear, lifestyle, wellness, and comfort categories • Identify emerging product opportunities, white space, and future growth categories • Partner with Fabric Development to elevate fleece innovation, fabric hand feel, performance, sustainability, and comfort • Drive innovation in fleece construction, garment washes, finishes, and functional product features • Stay ahead of industry trends while maintaining a unique brand perspective • Collaborate with Merchandising, Product Development, and Planning to build assortments that support sales, margin, and inventory objectives • Utilize sales reports, market analysis, customer feedback, and business insights to influence product strategy • Understand category performance at the SKU and style level to identify opportunities and risks • Participate in assortment architecture, category planning, pricing strategy, and product roadmap development • Balance creativity with commercial decision-making to maximize business results • Lead, mentor, and develop a team of designers across fleece and related product categories • Establish clear priorities, creative direction, and accountability across the design organization • Build scalable design processes that support rapid growth while maintaining design excellence • Own the design calendar and ensure all milestones and deliverables are completed on time • Foster a culture of innovation, collaboration, speed, and continuous improvement • Partner closely with Product Development, Technical Design, Sourcing, Merchandising, Marketing, and Creative teams • Align product strategy with business objectives, launch calendars, and operational capabilities • Collaborate on product storytelling, campaign concepts, and seasonal launches • Support vendor partnerships by providing clear design direction and product vision • Ensure design intent is maintained throughout development and production.

🎯 Requirements

• 12-15+ years of apparel design experience, with significant experience in fleece, sportswear, casualwear, or comfort-driven apparel • 5+ years of leadership experience managing and developing design teams • Strong understanding of fleece fabrics, garment construction, fit, washes, trims, and manufacturing processes • Proven ability to build commercially successful assortments that drive growth • Strong analytical skills with the ability to leverage sales data, market insights, and customer feedback to inform decisions • Deep understanding of fashion trends, consumer behavior, and competitive market dynamics • Excellent presentation, communication, and leadership skills • Highly organized with exceptional project management and prioritization abilities • Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.

🏖️ Benefits

• generous paid time off • company-covered health insurance • 5% 401k match • discounts on all Comfrt products