Director of Merchandising

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Comfrt

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

👗 Fashion

eCommerce • Fashion

Comfrt is a direct-to-consumer apparel brand and Shopify-based e-commerce retailer focused on comfort-first clothing. The company sells hoodies (including slightly weighted hoodies marketed for anxiety relief), loungewear, blankets, travel gear, kids and pet items, and accessories, and operates an ambassador program and mobile app. Its messaging emphasizes cozy, functional, lifestyle apparel and DTC online sales.

📋 Description

• Develop and lead the global merchandising strategy across e-commerce, retail stores, and international markets • Maintain strong awareness of fashion trends, cultural shifts, and evolving customer preferences • Translate product roadmaps, trend intelligence, and performance data into cohesive assortment strategies • Define SKU architecture, segmentation, and depth across categories and channels • Build pricing frameworks and margin structures in collaboration with Finance, Buying and Product • Own Product Lifecycle Management • Ensure the right product mix, depth, and timing across DTC, retail, and international distribution • Develop channel-specific assortment strategies • Own global analysis of sell-through, margin performance, and inventory productivity • Lead end-of-season reviews and in-season performance insights • Maintain strong awareness of consumer trends, cultural shifts, and competitive dynamics • Serve as a key strategic partner to Product Development, Design, Marketing, Planning, Retail, and Supply Chain

🎯 Requirements

• 12+ years of merchandising experience within fashion, apparel, or lifestyle brands • Bachelor’s degree in business, Merchandising, or a related field • Proven experience operating at the Director level or higher • Ability to balance strategic category leadership with the day-to-day operational details • Deep expertise in e-commerce with experience supporting physical retail expansion • Advanced capability in both e-commerce and retail metrics • Strategic thinker who balances brand vision with disciplined commercial decision-making • Possesses a growth-oriented mindset • A humble, team-oriented leader who builds strong partnerships across the organization

🏖️ Benefits

• generous paid time off • company-covered health insurance • 5% 401k match • discounts on all Comfrt products