Paid Search Specialist

🔥 18 minutes ago

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Comfrt

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

👗 Fashion

eCommerce • Fashion

Comfrt is a direct-to-consumer apparel brand and Shopify-based e-commerce retailer focused on comfort-first clothing. The company sells hoodies (including slightly weighted hoodies marketed for anxiety relief), loungewear, blankets, travel gear, kids and pet items, and accessories, and operates an ambassador program and mobile app. Its messaging emphasizes cozy, functional, lifestyle apparel and DTC online sales.

📋 Description

• Day-to-day management of Google Ads across Search, Shopping, Performance Max, Demand Gen, and YouTube • Manage and optimize high-volume US ad spend ($7+ figures per year) with a relentless focus on ROAS, CAC, and LTV efficiency across the full funnel • Campaign architecture and governance: keyword strategy, match type management, negative list hygiene, and search term analysis across a large, multi-SKU catalog • Bid strategy and budget pacing across campaign types, balancing ROAS efficiency with top-of-funnel volume targets set by the Growth team • Structured creative and copy testing in partnership with Brand and Creative • Weekly and monthly performance reporting for Growth and executive stakeholders • Hands-on evaluation of AI-native ad surfaces: AI Max for Search, Performance Max signals optimization, Demand Gen placements, and Google's generative creative tooling • Feed management and Shopping campaign health across our full product catalog • Cross-channel coordination with paid social (Meta/TikTok) and SEO teams to ensure consistent messaging, budget allocation logic, and full-funnel coverage • Competitive monitoring and proactive identification of whitespace in the paid search landscape for our category

🎯 Requirements

• 3–5 years managing Google Ads with direct hands-on ownership • Experience managing $7+ figures in annual US Google Ads spend • Deep fluency across Search, Shopping, and Performance Max campaign types • Strong command of Google Analytics 4, Merchant Center, and Google Ads editor • Understands how to make data informed decisions based on MTA such as Triple Whale/Northbeam. • Solid DTC metrics literacy: ROAS, blended CAC, MER, new vs. returning customer split, LTV • Ability to build and maintain reporting dashboards without hand-holding • Clear, confident communicator who can distill complexity for non-technical stakeholders • Strong plus: Agency background with multi-client DTC or e-commerce portfolio at scale • Hands-on experience with AI-native formats: AI Max, Demand Gen, PMax asset testing

🏖️ Benefits

• generous paid time off • company-covered health insurance • 5% 401k match • discounts on all Comfrt products