Lifecycle & Retention Strategist

🔥 9 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $110k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

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Common Thread Collective

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

🤝 B2B

📣 Marketing

eCommerce • B2B • Marketing

Common Thread Collective is an ecommerce growth partner specializing in developing profitable scale systems for businesses. They offer a range of services, including growth strategy, creative production, and paid social media buying. The company also provides training, support, and community resources through memberships and DIY ecommerce tools. Their unique Prophit System leverages both quantitative data modeling and qualitative brand knowledge to create custom operating systems designed for profitable growth. Common Thread Collective is dedicated to helping ecommerce businesses optimize their financial outcomes and adapt to industry trends.

📋 Description

• EXECUTE | Hands-on management of day-to-day email and SMS programs for clients, building complex automation flows and developing sophisticated segmentation strategies. • TEACH | Creating unique customer experiences through email and SMS, teaching best practices in ESP platforms and campaign optimization. • PARTNER | Collaborating with internal teams to provide input and plan cohesive marketing campaigns that fuel client growth. • ANALYZE | Identifying, developing, segmenting, executing and optimizing email and SMS campaigns, spotting trends and sharing insights with clients.

🎯 Requirements

• 2–4 years experience in email and SMS marketing, with proven success in DTC environment • Strong proficiency in Klaviyo platform including automation flow design, custom event tracking, API integrations with ecommerce platforms, behavioral segmentation, and custom metric creation • Working knowledge of at least one additional ESP (such as Attentive, Emarsys, Iterable, or Braze) is preferred • Hands-on experience with leading SMS platforms (Attentive, Postscript, Klaviyo SMS) including campaign setup, automation flows, compliance management, and subscriber segmentation • Working knowledge of email and SMS compliance regulations including GDPR, CCPA, CAN-SPAM Act, TCPA, and CASL, with experience implementing compliant opt-in/opt-out processes and managing consent preferences • Familiarity with email infrastructure management including DNS authentication protocols (DKIM, SPF, DMARC), sender reputation monitoring and deliverability troubleshooting • Experience with audience segmentation strategies using behavioral, demographic, and transactional data, conditional automation logic, and flow optimization through performance analysis • Experience with A/B testing and split-testing methodologies across email and SMS campaigns • Working knowledge of Loyalty, Subscription, Direct Mail, Survey, and Identity Resolution platforms with focus on seamless Email and SMS integration • Proven ability to manage multiple high-priority projects and client relationships simultaneously • Strong analytical capabilities with expertise in data analysis, performance reporting, and strategic thinking with a data-driven approach • Proficiency in Figma for email design collaboration, plus HTML and CSS for responsive template development • Exceptional project management and organizational skills with outstanding written and verbal communication abilities • Bachelor's degree preferred but not required.

🏖️ Benefits

• 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you • TIME OFF | Flexible Time Off policy for rest, travel, and various things important to you • MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals • WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually