Performance Marketing Manager

🕒 May 27

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Community Boost

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🤲 Charity

🤝 Non-profit

📱 Media

Charity • Non-profit • Media

Community Boost is a leading digital marketing agency dedicated to empowering nonprofit organizations of all sizes and sectors. The agency focuses on enhancing the online presence and marketing success of mission-driven organizations, offering services such as Google Ad Grant management, social media marketing, conversion rate optimization, YouTube advertising, and email marketing. Community Boost aims to help nonprofits maximize their impact and achieve their mission by optimizing digital strategies to increase online donations and brand awareness.

📋 Description

• Job Summary: We’re looking for a Media Director to lead and evolve our agency’s media strategy, operating standards, and performance stability across client accounts. • This role serves as a senior strategic and operational leader ensuring consistent, high-quality planning, execution, optimization, and reporting across Paid Social, Search, Programmatic, CTV, and integrated digital channels. • This role oversees media planning and buying standards, drives cross-channel innovation, strengthens attribution clarity, reduces performance volatility, and elevates team capability. • The Media Director partners closely with Client Service, Data & Analytics, Creative, and Operations to create a unified operating model that protects margin, improves retention, and builds long-term client trust. • Create, Lead and enforce a unified performance media operating model across all digital channels. • Standardize media planning frameworks, budget allocation models, forecasting tools, and testing roadmaps. • Define and roll out campaign structure standards, QA protocols, naming conventions, pacing rules, and optimization cadence. • Establish performance accountability systems, including escalation thresholds and cross-account benchmarking. • Partner with Data & Analytics to align on attribution frameworks, reporting clarity, GA4 reconciliation, and measurement narratives. • Improve margin predictability by partnering with Operations and PMO on workload alignment, scope discipline, and utilization. • Mentor and develop Channel Leads and senior specialists into strategic owners.

🎯 Requirements

• 8–10+ years of experience leading multi-channel performance marketing programs in an agency environment • Experience working with mission-driven, nonprofit, or fundraising-focused organizations preferred • Deep hands-on expertise in Meta, Google Ads, Programmatic DSPs, GA4, and attribution methodologies • Proven experience building and enforcing media operating models, standards, and QA frameworks • Strong background in full-funnel planning, budget allocation modeling, and performance forecasting • Demonstrated success turning around underperforming or at-risk accounts • Experience managing and mentoring media teams and cross-functional collaboration • Strong financial acumen, including revenue growth, margin protection, and scope discipline • Ability to translate complex performance data into clear executive-level narratives • Exceptional communication, presentation, and stakeholder management skills • Comfortable operating in a high-autonomy environment while enforcing standards and accountability • Entrepreneurial mindset with the ability to drive both operational rigor and innovation