Director, Paid Social

🕒 April 3

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DEPT®

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤖 Artificial Intelligence

📱 Media

🏢 Enterprise

Artificial Intelligence • Media • Enterprise

DEPT® is a global digital agency that blends marketing, creative services and technology to help major brands grow. It offers AI transformation, brand & media, commerce, customer experience, and tech & data services, and emphasizes data-driven approaches and AI-native capabilities. DEPT® works with enterprise clients across industries, runs Growth Invention sprints, and is B Corp certified and climate neutral.

📋 Description

• Developing the social expertise of your direct reports, providing mentorship, feedback and coaching on paid social best practices. • Maintaining a strong understanding of the holistic business for each client in their portfolio - with insights on their competitors, overarching business goals, engagements with other agency partners, performance priorities, etc. • Orchestrating multi-discipline collaboration and implementation for flawless execution of full-funnel, cross-channel campaign strategy and activation. Serves as the holistic account leader responsible for managing client expectations and effectively setting CS and GS teams up for shared success. • Developing a deep working knowledge of Facebook/Instagram, TikTok, Snapchat, Pinterest, LinkedIn, as well as a core understanding of Growth Services (Programmatic, Decision Sciences, Creative, SEO/CRO). They should have a strategic perspective on how/when to utilize various channels and how they work together to help meet client business goals. • Staying up-to-date on all information disseminated across the agency to ensure their track is adopting best practices and testing recommendations prioritized by the agency. • Serving as a point of escalation for all clients within your portfolio - understanding when to step-in with a client, coach the team on any processes/next steps to mitigate issues, determine what ancillary services/teams should be pulled in, or navigate solutions with legal/finance, etc. • Managing all major deliverables and presentations for your client portfolio (executive presentations, FBRs/QBRs, annual review, in-person strategy meetings, etc) to ensure activation teams across the board (media and growth) are delivering high-quality, innovative strategy - with a consistent storyline to push the client’s business and goals forward. • Ensuring successful onboarding of all new clients within your track - overseeing initial overarching strategy, account management/collaboration process is set up for success, and client interactions and performance are off to a healthy start. • Successfully scaling layers of management and ensuring career pathing/goals are being established for every member of your team. • Identifying succession plans for your team and cultivating talent development for upward mobility.

🎯 Requirements

• A minimum of 8 years’ paid social experience and a minimum 3 years of experience in a client-facing marketing role • Proven prior work experience managing a team of 3+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles • A deep understanding of paid social platforms such as Meta, TikTok, Pinterest, Snap, Reddit, LinkedIn, etc and be skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary. • The ability to audit an account and present actionable insights to a client • The ability to participate whether it is behind the scenes or client facing for business pitches representing paid social • The ability to provide feedback and strategic guidance to all paid media channels (search, social, shopping, display, mobile, native and video) • Experience acting as an escalation point for clients, evaluating team services levels and proposing improvements.

🏖️ Benefits

• Healthcare, Dental, and Vision coverage • 401k plan, plus matching • PTO • Paid Company Holidays • Parental Leave