Blacksmith Agency
11 - 50 employees
Blacksmith Agency is a premium design agency. We utilize technology and an unmatched work ethic to bring results to you or your business.
PPC Specialist
Job not on LinkedIn
🕒 March 27
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Blacksmith Agency
11 - 50 employees
Blacksmith Agency is a premium design agency. We utilize technology and an unmatched work ethic to bring results to you or your business.
📋 Description
• Plan, launch, and manage paid search campaigns in Google Ads for multiple clients • Create strategy for campaign structures aligned with client goals, including search, display, remarketing, and performance max (when appropriate) • Conduct keyword research, audience targeting, and write/edit ad copy • Set up conversion tracking and ensure attribution accuracy via GA4, GTM, and/or CRM integrations • Monitor daily spend and pacing to keep campaigns within budget while hitting CPA/CPL goals • Identify and manage negative keywords to improve efficiency • Analyze campaign performance weekly and implement ongoing optimizations (bids, copy tests, landing page suggestions, etc.) • Prepare monthly performance reports with clear takeaways and next-step recommendations • Collaborate with SEO, design, and development teams to align paid campaigns with broader digital strategy and landing page performance • Stay current on Google Ads updates, keyword trends, and performance benchmarks • Manage additional ad platforms as needed, including Meta Ads, LinkedIn Ads, and Bing
🎯 Requirements
• 10+ years of hands-on experience managing Google Ads (Google AdWords) campaigns • Proven track record of delivering measurable growth through PPC, with examples supported by first-party data (e.g., CTR, CPL, ROAS, rankings) • Proficient in Google Ads Editor and Google Keyword Planner • Strong understanding of campaign structure, optimization, and ROI tracking • Familiarity with Google Analytics 4 (GA4) and performance reporting tools • Excellent communication and collaboration skills in a remote team environment
🏖️ Benefits
• Competitive pay • 100% remote work • High visibility on projects with real impact • Opportunity to shape PPC process and best practices at an established digital agency • A no-drama, results-focused team that values autonomy and execution • Opportunity to work and grow at an award-winning digital agency
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