Regional Marketing Manager

🕒 May 26

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Companial

WebsiteLinkedInAll Job Openings

201 - 500 employees

🤝 B2B

🏢 Enterprise

☁️ SaaS

B2B • Enterprise • SaaS

Companial is a company that supports Microsoft Dynamics partners by providing a comprehensive suite of services aimed at enhancing business efficiency and productivity. They focus on various aspects including sales, deployment, upgrades, and development projects, helping partners transition to cloud solutions and leverage AI effectively. Through their Learning Journeys and managed services, they empower businesses in the Business Applications space, facilitating successful migrations and implementation of Microsoft Dynamics solutions.

📋 Description

• Develop or localize and execute marketing programs that drive engagement, loyalty, and growth across Companial's North American channel partner network. • Develop or localize and execute marketing programs to drive interest and generate leads to contribute to our recruitment targets for new members. • Work closely with Companial Global Marketing to represent the NA voice in the development of united marketing programs to drive pipeline growth for our priority propositions. • Create co-marketing opportunities, campaigns, and resources that help partners grow their Microsoft cloud business. • Plan, develop and localize and execute events, webinars, newsletters, and communication touchpoints throughout the year delivering our members the Information Services as part of the Membership. • Build a partner community presence; fostering connection, knowledge-sharing, and Companial brand affinity among the 300–400 partner network contributing in churn reduction among our members. • Audit, optimize, and grow Companial's digital footprint in NA; website, LinkedIn, email marketing, and other relevant channels. • Develop and execute an Agentic and Search Engine Optimization and Marketing (ASE, SEO and SEM) strategy to increase organic visibility and inbound interest from potential partners. • Own the content calendar: blog posts, case studies, social media, email campaigns, and partner-facing collateral, leveraging centrally developed assets and contribute with regional specifics. • Track, analyze, and report on digital KPIs; continuously testing and iterating to improve performance. Work in close collaboration with the central team to align and benchmark. • Serve as the steward of the Companial brand in North America, ensuring consistency across all channels and touchpoints. • Translate global marketing strategies and assets for the North American market context and partner audience. • Draft compelling copy for campaigns, partner communications, presentations, and thought leadership content. • Collaborate with the global Companial marketing team and align North American efforts with broader initiatives. • Define quarterly marketing priorities and KPIs; track performance against goals and report results to leadership. • Manage the North America marketing budget efficiently, maximizing ROI across programs and channels. • Stay on top of Microsoft partner ecosystem trends, competitive landscape, and channel marketing best practices. • Identify and recommend new tools, platforms, and tactics to accelerate partner growth.

🎯 Requirements

• 3 to 6 years of B2B marketing experience, ideally in technology, SaaS, or the Microsoft partner ecosystem. • Demonstrated ability to build and execute marketing programs independently; you don't wait for direction. • Strong digital marketing skills: email marketing platforms (HubSpot, Mailchimp, Microsoft D365 or similar), Microsoft Co-Pilot or other LMM’s, LinkedIn, CMS/website management, and analytics tools (Google Analytics, etc.). • Excellent written and verbal communication skills; you write clearly, compellingly, and on-brand. • Experience marketing to or through channel partners, resellers, or a partner/VAR ecosystem is a strong asset. • Comfortable with data: you use metrics to make decisions, not just to report them.

🏖️ Benefits

• Health Benefits • RRSP Matching Plan • Remote working (occasional in-office meetings) • 3 weeks of vacation • Coverage of home internet and mobile phone expenses