Senior Digital Marketing Specialist

🔥 0 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $100k - $115k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Composites One

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1999

🤝 B2B

🚀 Aerospace

⚡ Energy

B2B • Aerospace • Energy

Composites One is the leading North American supplier of composite materials, equipment, and technical support services to manufacturers across industries such as aerospace, wind energy, and marine. The company distributes over 50,000 products from 600+ suppliers through 40+ regional locations, offering supply-chain management, process expertise, and hands-on training to improve production efficiency and on-time delivery. Composites One partners with manufacturers to provide resins, reinforcements, tooling, adhesives, coatings, and related MRO and infusion products along with technical consulting and education.

📋 Description

• responsible for owning and driving digital performance across e-commerce, demand generation, and marketing automation • directly impacts growth and conversion by optimizing the full digital ecosystem, from website optimization to campaign execution and lead management • Build, execute, and optimize multi-channel demand generation campaigns across SEM, paid social, and content distribution • Own end-to-end management of Google Ads and partner with the Marketing Communication Specialist on LinkedIn Ads strategy, execution, budget allocation, and optimization • Drive growth in MQLs, marketing-influenced pipeline, and cost-per-lead efficiency • Partner with Sales to improve lead handoff quality, scoring accuracy, and conversion rates • Collaborate with the Marketing Communication Specialist to develop gated content and lead gen offers that support pipeline targets • Own SEO strategy, including keyword research, on-page optimization, and content gap analysis • Partner with agency resources to build and manage the organic content calendar, including blogs, long-form guides, and educational content aligned to search intent and the buyer journey • Improve organic traffic, search rankings, content engagement, time on site, conversion rates, and bounce rate • Maintain and elevate the quality of website marketing content • Own and execute a bi-annual website content audit to ensure pages are accurate, current, and aligned with SEO and messaging standards; implement revisions as needed • Own HubSpot platform strategy, governance, and architecture, setting the standards the broader team works within • Maintain data integrity across all digital campaigns, including data hygiene, UTM structure, and attribution tracking to ensure reliable performance reporting • Lead automation strategy by identifying, designing, and implementing improvements that reduce manual work and improve lead flow • Own digital performance reporting across GA4, HubSpot, Google Ads, and LinkedIn Ads • Translate performance data into clear insights and actionable recommendations for monthly reporting • Monitor and optimize traffic quality, conversion rates, CPL, and marketing-influenced revenue • Build and maintain dashboards that provide real-time visibility into key metrics • Partner with the Marketing Manager to identify, evaluate, and pilot AI tools that improve content output, campaign efficiency, audience targeting, and predictive lead scoring • Lead adoption of AI-assisted content workflows, including SEO content generation, campaign copy testing, and personalization at scale

🎯 Requirements

• Minimum of 7 years of digital marketing, demand generation, or e-commerce experience • Bachelor’s degree in Marketing, Business, or a related field; an equivalent combination of education, training, and experience may be substituted • Proficiency in HubSpot, GA4, Google Ads, LinkedIn Ads, SEO tools, and CMS platforms • Experience managing multi-channel demand generation campaigns and paid media budgets • Strong understanding of SEO strategy, content marketing, and the B2B buyer journey • Ability to analyze performance data and translate it into clear, actionable recommendations • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and experience working in a Windows environment

🏖️ Benefits

• comprehensive benefits package • discretionary bonuses