Associate Director, Engagement Strategy

Job not on LinkedIn

🕒 May 12

🗽 New York – Remote

🗽 New York – Remote

💵 $100 - $110 / hour

⏰ Full Time

🟠 Senior

👔 Director

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Federal Trade Commission

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1914

🏛️ Government

📋 Compliance

🔐 Security

Government • Compliance • Security

Federal Trade Commission is an American government agency that focuses on protecting consumers and ensuring a strong competitive market. The FTC aims to prevent fraudulent, deceptive, and unfair business practices in the marketplace and to provide information to help consumers avoid such practices. The commission is involved in consumer protection such as identity theft prevention, online security, and combating various types of scams. Additionally, the FTC provides resources and alerts for consumers on topics such as credit, loans, and unwanted communications.

📋 Description

• Become the strategic brand steward across multiple clients/brands by leading clients to develop and deploy breakthrough brand strategies • Understand and lead activation of resources to execute brand strategies via an omnichannel approach • Ability to both lead with a point of view and actively listen to drive alignment across team and clients • An active participant in strategic client meetings, providing a clear and supported point of view • Works collaboratively across departments as a core team member • Perform landscape assessment • Maintains deep understanding of the market opportunity, competitive dynamics, clinical landscape, customer segments, customer motivators/barriers, and brand differentiators for assigned brands • Identify and Define Unmet Needs • Demonstrates curiosity in always seeking the “why” in order to identify unexpected insights that will drive market change • Brand Planning Structure Development • Defines unbranded platform, brand personality, positioning, creative platform, and key strategies throughout the lifecycle of the brand • Designs and moderates key strategic working sessions with clients • Campaign Development and Assessment • Supports the Creative Team throughout the creative development process (provides research results and other stimulus materials) • Perseveres in nurturing and championing the “bold creative idea” • Supports client market research needs, providing input to client’s research vendor on design and generating actionable insights from the research

🎯 Requirements

• 8+ years' experience in digital strategy, with a background in healthcare (HCP+Patient) • Solid grounding in omnichannel strategy: experience mapping, ecosystem design, journey planning across CRM, web, mobile, SEO, social platforms and emerging tech • Management of launch and mature brand strategies • Understanding of the requirements associated with omnichannel marketing and its potential impact on strategy • Enthusiastic about understanding new disease categories and treatments • Ability to “connect the dots” across inputs to generate organic business opportunities • Clear and concise verbal and written communications • Passion for creating BOLD work that propels behavior change and drives improved health.

🏖️ Benefits

• Inclusivity in work culture • Flexible working environment