Media Planner, Performance – Offline

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CookUnity

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🛍️ eCommerce

👥 B2C

eCommerce • B2C • Food and Beverage

CookUnity is a meal delivery service offering a wide selection of chef-crafted, gourmet dishes delivered directly to customers' doorsteps. The company collaborates with award-winning chefs to create diverse, restaurant-quality meals that cater to various dietary preferences and lifestyles, such as keto, vegan, paleo, and more. CookUnity focuses on providing convenience and flexibility with options ranging from 4 to 16 meals per week, which can be customized or automatically selected based on the customer's preferences. The meals are delivered fresh, not frozen, ensuring high quality and taste. The company also emphasizes sustainability with its packaging solutions and seeks to reduce waste. CookUnity presents a convenient way to enjoy high-quality meals prepared by top chefs without the hassle of cooking.

📋 Description

• Execute day-to-day campaign management across CookUnity's offline media channels including Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts • Support media planning, budget allocation, and pacing oversight; monitoring performance daily and flagging risks or opportunities to senior leadership • Own campaign trafficking, creative asset management, and quality assurance to ensure campaigns launch correctly and run smoothly • Build and maintain performance dashboards that track key metrics (impressions, CPM, CPV, reach, frequency, brand lift) with accuracy and clarity • Execute structured testing plans developed by senior team members from creative rotation to daypart optimization to audience targeting experiments • Collaborate with agency partners on campaign setup, optimization requests, and performance reporting • Support development of media recommendations by conducting competitive analysis, audience research, and channel performance deep-dives • Help build measurement frameworks by pulling data, reconciling discrepancies, and contributing to weekly/monthly reporting cycles • Stay current on offline media industry trends, platform updates, and emerging channels bringing fresh ideas and learning opportunities to the team • Work cross-functionally with Creative, Analytics, and other channel teams to ensure brand consistency and accurate tracking

🎯 Requirements

• 2-4 years of experience in media planning, digital marketing, or growth marketing roles ideally with some exposure to offline channels (TV, CTV, Audio, Podcasts) • Advanced English skills • Analytical foundation with strong Excel skills and comfort working with data you can build clean dashboards, spot trends, and diagnose performance issues • Demonstrated interest in media measurement and attribution you may not have deep MMM experience yet, but you're eager to learn how brand campaigns drive business outcomes • Detail-oriented and organized you manage multiple campaigns and vendors without dropping threads, and you proactively flag issues before they become problems • Comfortable with ambiguity and fast-paced environments you thrive when given ownership of discrete projects and can figure things out independently • Strong communication skills you can synthesize complex data into clear insights for both technical and non-technical stakeholders • Intellectually curious and commercially minded you want to understand not just what happened, but why it happened and what to do next

🏖️ Benefits

• 💸 Get paid in USD • 🗺 Work remotely: design the life that you want • ⛱ Enjoy 15 days of vacation each year from the start date • 🎄 16 fully paid Argentinean holidays • 🩺 Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider • 🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical • 🐣 Paid Family leave • 🕯 Compassionate Leave: 3-5 days each time the need arises • 🧘🏽‍♀️ Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform • 🧑‍🏫 Personalized English coach