Offline Media Manager

🔥 18 hours ago

🗽 New York – Remote

🗽 New York – Remote

💵 $145k - $155k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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CookUnity

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🛍️ eCommerce

👥 B2C

eCommerce • B2C • Food and Beverage

CookUnity is a meal delivery service offering a wide selection of chef-crafted, gourmet dishes delivered directly to customers' doorsteps. The company collaborates with award-winning chefs to create diverse, restaurant-quality meals that cater to various dietary preferences and lifestyles, such as keto, vegan, paleo, and more. CookUnity focuses on providing convenience and flexibility with options ranging from 4 to 16 meals per week, which can be customized or automatically selected based on the customer's preferences. The meals are delivered fresh, not frozen, ensuring high quality and taste. The company also emphasizes sustainability with its packaging solutions and seeks to reduce waste. CookUnity presents a convenient way to enjoy high-quality meals prepared by top chefs without the hassle of cooking.

📋 Description

• Own and scale CookUnity's offline media program across Linear TV, CTV, Online Video, Network Radio, Streaming Audio, and Podcasts, ensuring all efforts drive measurable brand lift and customer acquisition aligned with LTV:CAC targets • Develop strategic allocation of media resources across channels based on target audience consumption habits, competitive landscape analysis, and KPIs by funnel stage • Run end-to-end campaign execution with ruthless precision—from media planning and IO negotiation to vendor management, trafficking, measurement, and reporting • Lead and manage media agency relationships with clarity and accountability—owning contract negotiation, scope definition, campaign development, and performance expectations • Build and execute structured testing roadmaps across creative formats, daypart optimization, audience targeting, and channel mix to drive continuous learning • Monitor budgets and pacing with rigor; identify performance risks early and take action without needing approval • Deliver weekly, monthly, and annual forecasting in partnership with the Head of Growth, grounded in performance data, MMM outputs, and scenario modeling • Drive sophisticated measurement frameworks including brand lift studies, incrementality testing, and multi-touch attribution to prove offline media's contribution to the funnel • Stay on the frontier of offline media innovation, surfacing platform changes, new inventory opportunities (e.g., FAST channels, podcast networks), and measurement advancements to keep us ahead of the curve • Collaborate cross-functionally with Creative, Analytics, Product Marketing, Legal, and channel teams to ensure brand consistency, accurate tracking, and integrated go-to-market execution

🎯 Requirements

• 5+ years of experience in offline and digital media for direct-to-consumer or ecommerce brands, with demonstrated success driving both awareness and acquisition at scale • Deep expertise in offline channels (Linear TV, CTV, Audio) with at least 3+ years of hands-on experience negotiating, executing, and optimizing broadcast campaigns • Proven track record managing significant media budgets (ideally $10MM+/year) with strong command of efficiency metrics (CPM, CPV, brand lift, LTV:CAC) • Advanced understanding of media measurement including MMM (Media Mix Modeling), brand lift studies, incrementality testing, and attribution frameworks • Experience leading agency partnerships owning strategy development, performance accountability, and contract/scope management with external media partners • Highly analytical thinker with advanced Excel skills you're comfortable working with large, messy data sets and distilling complex inputs into clear, actionable insights • Strong creative judgment and brand sensibility you understand what makes compelling brand creative and can evaluate effectiveness across formats and channels • Operate with a high degree of autonomy and accountability you proactively flag risks, identify opportunities, and push for what you believe in • Bias toward system-building over hacks: you use frameworks to scale yourself, and leave behind infrastructure that outlasts individual wins • Detail-oriented with exceptional project management skills you juggle multiple campaigns, vendors, and stakeholders without dropping threads • Intellectually curious and commercially sharp you think like a growth leader, not just a channel operator • Deep interest in media industry trends, emerging channels, and measurement innovation (including AI-driven MMM and optimization tools)

🏖️ Benefits

• 🩺 Health Insurance coverage • 🌅 401k Plan • 📈 We grow, you grow: Stock Options Plan granted on Day 1 • 🌟 Eligible for a bi-annual performance bonus • ⛱ Unlimited PTO • 🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical • 🐣 Paid Family leave • 🕯 Compassionate Leave: 3-5 days each time the need arises • 🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly • 🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster. • 🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle • 👩🏾‍🏫 Personalized Spanish coach • 🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!