Marketo CRM Business Analyst

Job not on LinkedIn

🔥 12 hours ago

🦌 Connecticut – Remote

🦌 Connecticut – Remote

💵 $127.9k - $170.6k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🧐 Business Analyst

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CooperCompanies

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1978

⚕️ Healthcare Insurance

🧬 Biotechnology

☁️ SaaS

💰 Post-IPO Equity on 2021-12

Healthcare Insurance • Biotechnology • SaaS

CooperCompanies is a global, consumer-centric medical device company that supports how people want to live at every stage of life. The company is dedicated to improving lives by listening closely to healthcare providers and patients to fulfill the needs of today while focusing on the opportunities of tomorrow through innovation and strategic investment. Their prominent divisions, CooperVision and CooperSurgical, are committed to addressing issues such as myopia in children and supporting families struggling with infertility. CooperCompanies actively engages in sustainable practices and seeks to elevate standards of care with a strong focus on social and environmental impact.

📋 Description

• Support the discovery, design and implementation of new functionality and ongoing commercial operations. • Work from home on the Global Sales CRM and Marketing Systems in the implementation of Marketo and integration with the D365 System. • Drive the quality and nurturing of leads that are then funneled to the Sales teams for qualification. • Be the central point of contact and bridge between the business (Sales, Marketing, Customer Service, etc.) and the CRM & Marketing development and maintenance teams. • Engage in a self-directed process of discovery and documentation of requirements from the business to prepare for future upgrades and enhancements to the system. • Be responsible for providing clear documentation on all aspects of the project from initiation and definition of scope, through the analysis, requirements, design, development, testing and delivery phases of the project. • Research new technologies and improvements to business systems that can improve data quality, increase sales and cut costs.

🎯 Requirements

• More than 8-yrs recent experience in a Business Process Analysis role dealing with medium-level marketing automation implementation projects spanning company-wide initiatives. • Thorough knowledge of marketing and database fundamentals, including email campaigns, template configuration, social media, relational table structures, and knowledge of web technologies such as SEO Tagging, Authentication, APIs, etc. • Experience working with cloud-based marketing platforms such as Marketo, Hubspot, Mailchimp etc. • Knowledge of CRM and Web platforms such as Salesforce, Veeva, Microsoft Dynamics or other CRM Systems. • Experience with IVF or Medical Device Sales, Marketing, Customer Service, and Field Service, is desirable. • Proficiency in business analysis tools and methodologies (e.g., Agile, Waterfall). • Experience with requirements management tools (e.g., JIRA, Dev-Ops). • Demonstrated technical ability to learn new systems and applications quickly. • Excellent written and verbal communication skills in English. • Ability to lead requirements gathering meetings and gain feedback and input from all participants, and report accurately on the outcome of meetings in a concise and timely manner. • Ability to use standard Microsoft Office apps to document changes, create business presentations, flowcharts etc.

🏖️ Benefits

• Great compensation package • Medical coverage • 401(k) • Parental leave • Fertility benefits • Paid time off for vacation, personal, sick and holidays • Multiple other perks and benefits