Marketing Campaign Manager

🕒 April 29

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Cordance

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2021

🤝 B2B

💳 Fintech

☁️ SaaS

B2B • Fintech • SaaS

Cordance is a young company with a long history, dedicated to partnering with founder-run businesses to provide financial and strategic support for their growth. Leverage their extensive operational expertise and resources, they focus on customized growth journeys for their partners, ensuring that quality, talent, and culture are preserved. Cordance aims to build long-term partnerships geared towards sustainable success.

📋 Description

• Develop and lead comprehensive, multi-channel marketing campaigns aligned to business unit goals. • Collaborate with business unit stakeholders to understand target audiences, value propositions, and key business priorities to inform marketing campaign strategy and messaging. • Manage end-to-end campaign execution, partnering with business unit functional teams and our external marketing agency. • Own campaign timelines, deliverables, and budgets, ensuring on-time and high-quality execution. • Monitor and analyze campaign performance using marketing analytics tools and dashboards. • Continuously test, optimize, and iterate based on data-driven insights to improve conversion rates and pipeline contribution. • Partner closely with sales to ensure campaign alignment, support enablement, and accelerate opportunities. • Communicate campaign plans, performance, and insights to key stakeholders across marketing and business leadership.

🎯 Requirements

• 5+ years of experience in B2B SaaS marketing, with at least 2+ years in campaign management. • Experience managing campaigns across multiple business units or products within a division. • Proven success driving integrated campaigns that deliver measurable business outcomes (pipeline, revenue) • Strong project management skills with the ability to manage multiple initiatives simultaneously. • Proficiency in marketing technology platforms such as Salesforce, HubSpot (or Marketo/Eloqua), Google Analytics, and project management tools. • Excellent communication, collaboration, and stakeholder management skills. • Familiarity with segmentation, personalization, and campaign automation best practices.

🏖️ Benefits

• Comprehensive Health Coverage: Coverage begins on your first day of employment. • 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested. • RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested. • Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life. • 12 weeks paid leave for all employees. • Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely. • Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.