Product Marketing Manager

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🕒 May 4

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Coupa Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

☁️ SaaS

💸 Finance

🛍️ eCommerce

SaaS • Finance • eCommerce

Coupa Software is a leading provider of business spend management solutions. Their platform focuses on optimizing and transforming direct and indirect spend across procurement, finance, supply chain, and IT. Coupa leverages AI and extensive data insights to drive cost efficiencies, manage supplier relationships, and mitigate risks. With products covering areas such as invoicing, payments, expense management, and supply chain collaboration, Coupa serves a wide range of industries including automotive, healthcare, retail, and more. Their comprehensive community and partner ecosystem enable organizations to unlock hidden savings and improve compliance, promoting growth and resilience in a changing economic climate.

📋 Description

• Write the core story of the Supplier Network and paid products. Develop segment-specific value propositions for different supplier profiles and ensure they are clearly communicated across all channels. • Partner with Product and Growth teams to drive supplier sign-ups, activation, and upgrades. • Lead the strategy for product pricing and bundling. • Systematically test landing pages, onboarding flows, email sequences, and packaging options to optimize performance. • Maintain a sharp, up-to-date view of competitors and market trends. • Partner with Product, Growth, and Data Science to build and maintain a robust segmentation framework backed by data and research.

🎯 Requirements

• 7+ years in B2B product marketing, ideally within a SaaS company, marketplace, or where the product is the primary growth engine. • Fluent English, capable of writing compelling copy, presenting to executives, and clearly articulating positioning. • Deep understanding of subscription business models and unit economics, including pricing tiers, packaging, free-to-paid conversion, and upgrade/expansion motions. • Proven experience with freemium or self-serve products, including deep knowledge of activation funnels, time-to-value, and an understanding that sign-ups do not equal success. • A commitment to testing before assuming; experience running pricing experiments and pulling cohort data. Trust numbers over opinions. • Demonstrated ability to influence product roadmaps by understanding market needs. • Willingness to do the foundational work (first drafts, data pulling, building the playbook while running it). This is a building role. • Excels in a small team with high autonomy and open space to define strategy and execution.

🏖️ Benefits

• Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend. • Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence. • Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.