Senior Customer Marketing Specialist

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November 20

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Coupa Software

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SaaS • Finance • eCommerce

Coupa Software is a leading provider of business spend management solutions. Their platform focuses on optimizing and transforming direct and indirect spend across procurement, finance, supply chain, and IT. Coupa leverages AI and extensive data insights to drive cost efficiencies, manage supplier relationships, and mitigate risks. With products covering areas such as invoicing, payments, expense management, and supply chain collaboration, Coupa serves a wide range of industries including automotive, healthcare, retail, and more. Their comprehensive community and partner ecosystem enable organizations to unlock hidden savings and improve compliance, promoting growth and resilience in a changing economic climate.

1001 - 5000 employees

Founded 2006

☁️ SaaS

💸 Finance

🛍️ eCommerce

📋 Description

• Regional Strategy & Messaging Ownership: Own the EMEA & APJ customer speaker strategy, ensuring regional customer stories and content align with the global brand message while reflecting local market and cultural nuances. • Customer Engagement & Preparation: Source, manage, and prepare customer speakers for all major external events, including webinars, global tours, and user groups, ensuring speakers are fully briefed and their content is compelling. • Content Lifecycle Management: Collaborate with Product Marketing and Field Marketing to develop high-quality collateral (speaker bios, event recaps, session abstracts), and partner with Advocacy, Social, and References teams to repurpose content for broader thought leadership and digital channels. • Cross-Functional Alignment: Work closely with Sales, Events, and Marketing teams to align speaker sourcing and preparation with regional business priorities and revenue goals. • Program Governance & Compliance: Maintain a centralized calendar for full visibility across regional and global teams, and ensure all customer materials comply strictly with brand, legal, and customer approval requirements.

🎯 Requirements

• Experience & Qualifications: Possess 3–5+ years in marketing (customer, content, events, or program management) with regional or global exposure, and hold a Bachelor’s degree. • Content & Messaging Skills: Demonstrate strong writing, editing, and storytelling skills suitable for executive audiences, with proven examples of published content or event materials. • Strategy & Customization: Show a proven ability to balance global consistency with regional customization and demonstrate success collaborating with cross-functional teams. • Operational Excellence: Must be highly organized and detail-oriented, capable of managing multiple projects across time zones and thriving in a fast-paced environment. • Industry & Technical Knowledge: SaaS or technology industry experience is strongly preferred, along with familiarity with event production, virtual event platforms, and speaker enablement best practices.

🏖️ Benefits

• Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend. • Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence. • Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.