Senior P&T Operations Analyst, Product Adoption

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🕒 June 3

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Logo of Coupa Software

Coupa Software

1001 - 5000 employees

Founded 2006

☁️ SaaS

💸 Finance

🛍️ eCommerce

SaaS • Finance • eCommerce

Coupa Software is a leading provider of business spend management solutions. Their platform focuses on optimizing and transforming direct and indirect spend across procurement, finance, supply chain, and IT. Coupa leverages AI and extensive data insights to drive cost efficiencies, manage supplier relationships, and mitigate risks. With products covering areas such as invoicing, payments, expense management, and supply chain collaboration, Coupa serves a wide range of industries including automotive, healthcare, retail, and more. Their comprehensive community and partner ecosystem enable organizations to unlock hidden savings and improve compliance, promoting growth and resilience in a changing economic climate.

📋 Description

• Strategic Planning & The Adoption Brief • Define the "Golden Workflow": Collaborate with PMs during the design phase to map the ideal user path to "first value" and long-term stickiness. • Architect Adoption Briefs: Own the creation of the Adoption Brief, establishing value hypotheses, customer segmentation, adoption strategy, and the "signals" that indicate a user has successfully adopted a feature. • Instrumentation Strategy: Work with Engineering and Product Analytics to ensure features are tagged and instrumented *before* launch, ensuring 100% visibility into user behavior from Day 1. • Cross-Functional Execution • Enablement Alignment: Partner with Marketing and Customer Success to translate adoption criteria into targeted in-app nudges, tutorials, and human-led outreach playbooks. • Product-Led Growth (PLG): Design and monitor the effectiveness of automated onboarding sequences (simulations, tooltips, and email triggers) defined in the Adoption Brief. • Analysis & Iteration (The Feedback Loop) • Friction Identification: Analyze telemetry data to find where users drop off. Distinguish between "UX friction" (it’s too hard to use) and "Value friction" (it’s not worth using). • Facilitate Product Reviews: Lead the Post-Launch Review. Transform raw data into actionable insights for leadership, driving decisions to improve, pivot, or deprecate features. Validate & incorporate product investment decisions with adoption data. • ROI & Value Realization: Connect feature adoption directly to business outcomes like Net Revenue Retention (NRR) and Time-to-Value (TTV) and cross-sell, upsell. • Manage Qualitative Feedback Loops: Design and maintain structured processes to capture the "why" behind the telemetry, and package these insights into scalable reports for executive leadership. • Telemetry Governance & Roadmap Influence: Establish a scalable, governed framework for consuming telemetry data. Goal is to democratize these insights so that ≥60% of SDLC roadmap prioritization across the R&D org is actively driven by customer usage and adoption data.

🎯 Requirements

• 3+ years in Product Ops, Customer Success Operations, or Product Management with a heavy emphasis on data-driven decision-making. • Power-user experience with Product Analytics and Digital Adoption Platforms (e.g., Pendo, Mixpanel, Amplitude, or Gainsight PX). • Ability to read/write basic SQL and understand event-tracking schemas (telemetry) for or SaaS and AI-native environments, including translating complex usage data (like AI token or credit consumption) into clear business metrics. • The ability to tell a story with data moving beyond "what the numbers are" to "what we should do next." • Flexibility to work to U.S timezone 3 days per week.

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